The global app store optimization software market was worth approximately US$ 27.6 billion in 2022. Over the next decade, it is expected to grow at a rate of 17.5% annually, reaching a total value of nearly US$ 160.9 billion by 2033. One major factor fueling this growth is the increasing demand for optimizing applications in app stores.
Market growth is primarily driven by two factors: an increase in the number of app downloads and the growth of dedicated mobile users. One significant advantage of optimizing your app for the Google Play Store and App Store is the boost in organic app installations. This means that by implementing a solid marketing plan, your app will achieve a higher ranking in the search results of these app stores. Consequently, people searching for similar apps will have an easier time finding and downloading your app. Over time, this will lead to more app installations.
Furthermore, when you optimize your app for relevant keywords in the Google Play Store or App Store, you will notice a rise in the number of users searching for apps in your category. This will further contribute to your app’s success.
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It is reasonable to assume that more numbers of North American app publishers will invest in tools and solutions for business expansion. Any structural changes to the app marketplaces are likely to have an impact on more than 385 thousand apps, both positively and negatively. It is highly possible that these apps have already chosen their keywords for optimization with care.
This means that the North American publishers are likely aware of the companies and will take the necessary action by implementing app store optimization software to decrease that challenge. As a result, North America holds enormous potential for growing its market.
Leading Key Players:
- Gummicube
- App Annie
- App Radar
- Lab Cave
- PreApps, Tune
- Appfigures
- SensorTower Inc.
- StoreMaven
- TheTool
- AppTopia
- PrioriData
- ASODesk
- AppCodes
- Mobile Action
- AppTweak
- SearchMan
- Keyword Tool
- appScatter
- SplitMetrics
- Reflection.io
- RankMyApps
- AppFollow
- App Annie
- Adjust GmbH
- MightySignal
- KUMULOS
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Recent Development:
- In August 2021, Apple unveiled new In-app Events at the Worldwide Developers Conference, to debut the iOS 15 and iPadOS 15 updates. Users will be able to view future timely events through in-app events, which will be displayed in search results, on an app’s product page, and on the editorial tabs inside the iOS App Store.
- The completion of App Radar’s acquisition of the Spanish firm TheTool was announced.
- The acquisition aids the business in broadening its product line and strengthening its position in Europe, particularly the United Kingdom and Germany.
App Store Optimization Software Market Segmentation:
By Type:
- Data Platform
- Keyword Trackers
- Ranking Optimizing
By Application:
- Lifestyle
- Social Media
- Utilities
- Gaming and Entertainment
- News and Information
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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