The A2 milk market is expected to grow from US$ 2036.6 million in 2023. The market is projected to surpass US$ 5120.9 million by 2033, at a 9.5% CAGR during the forecast period.
The COVID-19 pandemic significantly decreased the demand for A2 milk globally by 9.89% in 2020. Rising incomes and increased consumer awareness of nutrition drive market expansion for A2 milk, which contains the A2 beta-casein protein and is renowned for its ability to prevent disease and high omega-3 fatty acid content.
Due to the decreased volume of milk produced by each cow, A2 milk from cows of Indian origin is more expensive than conventional A1 milk, creating a supply-demand imbalance. A2 milk’s rising use in dietary items due to its high nutritional content has been hampered by the market’s predominance of A1 milk, which cows produce in larger numbers.
A2 milk is one example of a clean-label product that conforms to consumer expectations by providing natural and healthy options free of artificial or synthetic additives. Regulations have increased interest in A2 milk.
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Key takeaways from the A2 Milk Market
- The market for A2 milk in India is predicted to develop at a CAGR of 8.7% by 2033, propelled by rising demand for alternative dairy products and rising consumer awareness of the possible health benefits of A2 milk.
- The A2 milk market in the United Kingdom is projected to increase at a CAGR of 7.8% by 2033, suggesting a rise in customer demand for A2 milk because of its rumored digestive advantages and potential to reduce symptoms of lactose intolerance.
- The A2 milk market in China is expected to develop at a solid 9.1% CAGR, driven by a mix of rising disposable incomes, an aging population, and greater knowledge of the potential nutritional benefits of A2 milk.
- Due to Australia’s early adoption and established position in the production and consumption of A2 milk, which caters to consumers looking for an alternative to conventional dairy, the A2 milk market there remains a significant player despite a moderate predicted CAGR of 2.3%.
- The Japanese market for A2 milk, with its noteworthy, predicted CAGR of 10%, demonstrates the country’s keen interest in health and wellness. Consumers are adopting A2 milk as a premium dairy good associated with potential digestive benefits and high-quality standards.
Competitive landscape
The A2 milk companies, Nestle, Fonterra, and Freedom Foods Group are significant market participants. These businesses have made huge investments in extended research and development to improve their product offerings, and they have developed a strong presence throughout many geographic areas.
The A2 milk market’s competition has been significantly fueled by product innovation. Companies have launched a variety of A2 milk-based goods, including milk, yogurt, baby formula, and cheese, to meet consumers’ varied dietary requirements and tastes.
Regulations and certifications have also had an impact on the competitive environment. As a competitive advantage, obtaining certifications—such as the A2 Milk Company’s A2 MilkTM brand certification—or upholding production standards has increased customer trust and loyalty.
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Recent development in the Market
- The A2 Milk Company USA, well-known for its goods that solely include the better-for-you A2 protein, expanded its selection in April 2023 by adding milk from cows with access to grass. There are alternatives to whole and 2% milk in the queue.
- A2 Desi Cow Milk was first made available to Hyderabad residents in August 2022 by Sid’s Farm, a premium D2C dairy brand with Telangana heritage.
- The Holstein Milk Company debuted four new products in July 2022: UHT Chocolate Milk with Soy, UHT Cafe Latte Tongkat Ali, UHT Oat Milk-Original, and UHT Almond Milk-Original. Along with importing dairy cows, the company will develop a 320-hectare dairy farm in Pondok Tanjung, Perak.
Key Players
- The A2 Milk Company Limited
- FREEDOM FOODS GROUP LIMITED
- Fonterra Cooperative Group Limited
- Vietnam Dairy Products Joint Stock Company
- Gujarat Cooperative Milk Marketing Federation Ltd.
- Provilac Dairy Farms Private Limited
- Vedaaz Organics Pvt. Ltd.
- Ratnawali Dairy Products LLP
- Erden Creamery Private Limited
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Key Segments
Nature:
- Organic
- Conventional
Form:
- Liquid
- Powder
Application:
- Infant Formula
- Dairy Product
- Butter
- Cheese
- Yogurt
- Milk Powder
- Ice Cream
- Others
- Bakery & Confectionery
- Milk & Milk-based Beverages
Packaging:
- Glass Bottles
- Plastic Bottles & Pouches
- Carton Packaging
- Cans
Distribution Channel:
- B2B
- B2C
- Store-based Retailing
- Hypermarkets/Supermarkets
- Grocery Stores
- Convenience Stores
- Specialty Stores
- Online Retailing
- Store-based Retailing
Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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