The European second-hand apparel industry is thriving, with an estimated value of US$17,329.90 million in 2024 and a projected CAGR of 7.70% pushing it towards US$36,368.10 million by 2034. This growth can be directly linked to Europe’s growing commitment to sustainability, with consumers opting for second-hand clothing as a more environmentally friendly way to shop.
Second-Hand Revolution: Fashion Finds a Sustainable Future
Consumers are increasingly burdened by the environmental impact of fast fashion. Seeking an escape from this dilemma, many are turning to pre-loved clothing as a sustainable and stylish alternative. This shift in consumer consciousness is reshaping the fashion industry, with second-hand apparel becoming the ethical frontrunner.
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The Rise of Online Resale Platforms:
Digital platforms like Depop, Vestiaire Collective, and Vinted have democratized the resale market. These user-friendly interfaces make it easier than ever to sell pre-loved garments online, further expanding the reach and appeal of second-hand fashion.
The Rebirth of Thrifting:
Thrifting, once confined to niche markets, is experiencing a mainstream revival. The thrill of finding unique vintage pieces at affordable prices resonates with a new generation of eco-conscious shoppers seeking individuality and style.
Social Media’s Influence:
Social media platforms have transformed the consumer-fashion relationship. Influencers and celebrities normalizing second-hand clothing have inspired a more fashion-conscious public, making pre-loved garments a trendy choice.
Luxury Goes Resale:
The luxury resale market is booming! Value-conscious consumers seek access to premium brands at lower prices. Luxury resale platforms offer authenticated pre-owned designer pieces, allowing consumers to experience the glamour of luxury fashion with a significantly reduced environmental footprint and financial investment.
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Beyond Ownership: Rental and Subscription Services
Clothes rental and subscription services provide an ideal solution for specific occasions, allowing wearers to enjoy a designer dress or explore new styles without the burden of ownership. This allows for experimentation and avoids the accumulation of unworn trendy pieces.
The second-hand fashion revolution is driven by a confluence of environmental awareness, technological innovation, and a shift in consumer preferences. This movement offers a more sustainable and stylish future for the fashion industry.
Recent Developments Observed in Europe Second-hand Apparel Business
- Poshmark acquired premium Garage Sale, a premium consignment retailer, in January 2021.
- In February 2022, H&M introduced new second-hand clothes offering in Sweden, which includes second-hand garments from H&M Group brands as well as third-party labels.
- In August 2020, The RealReal teamed with Neiman Marcus to establish a second-hand clothes segment.
Key Players Offering Second-hand Apparel Services in Europe include
- Vinted
- eBay
- Vestaire Collective
- StockX
- Depop
- Artpal
- Etsy
- Rubylane
- Amazon
- Spoonflower
- Farfetch
- Yaga
- F&P Stock Solutions
- Garson & Shaw
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Key Coverage in Europe Second-hand Apparel Industry Report
- Secondhand Apparel Market Analysis
- Europe Secondhand Luxury Goods Market
- Analysis of the Second-hand Clothing Market
- Europe Fast Fashion Market Outlook
- Leading Second-Hand Clothing Retailers
Key Segments
By Product Type:
- Party, Evening & Occasion
- Dresses & Tops
- Shirts & T-Shirts
- Sweater
- Coats & Jackets
- Jeans & Pants
- Others
By Sector:
- Resale
- Traditional Thrift Stores & Donations
By Consumer Orientation:
- Men
- Women
- Kids
By Sales Channel:
- Wholesalers/Distributors
- Hypermarkets/Supermarket
- Multi-brand Store
- Independent Small Stores
- Departmental Stores
- Online Retailers
- Other Sales Channel
By Country:
- Spain
- Germany
- United Kingdom
- France
- Italy
- Russia
- Ukraine
- Netherlands
- Poland
- Hungary
- Rest of Europe
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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