According to the FMI report, the personal care wipes market is projected to reach US$ 21.82 Billion in 2022 and is anticipated to be valued at US$ 37.27 Billion by 2032. The market is expected to register a CAGR of 5.5% over the forecast period.
- Increasing Awareness for Hygiene:
- Growing awareness about maintaining hygiene to address skin issues like pigmentation and pimples is driving demand for personal care wipes.
- Ease of Use and Disposal:
- Personal care wipes are favored for their ease of use and simple disposal, contributing to the growth of the global market.
- Convenience and Essentiality:
- The rising popularity of use-and-throw personal care wipes presents a convenient and essential alternative to traditional cloth, further boosting the market size of personal care wipes.
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Also, the personal care wipes market size is increasing due to growth in cosmetic , healthcare, salon and other end-use industries over the forecast period. These industries are being strengthened by healthcare manufacturers to make the personal care wipes market grow in future years.
The North American region dominates the global personal care wipes market by securing nearly 34% of the share during the forecast period. The US market is leading the region by securing a significant share due to growing hygiene concerns, health consciousness, and growing trends that are accelerating the personal care wipe market growth.
The personal care wipes market manufacturers are likely to grow the end-use industries during the forecast period. The personal care wipes market is expanding as a result of numerous hygiene care industries inventing customized products for their customers with particular designs and requirements.
Several hygiene care industries all around the globe are innovating customized products for their consumers with specific designs and requirements is uplifting the personal care wipes market growth.
They are making smooth , silky and comfortable wipes for cleaning the skin without any chemical resistance properties which propels the personal care wipes market growth.
The demand for personal care wipes is expected to increase over the projected period due to the new and improved wipes that contain pH level hygiene that is utilized for genital hygiene towhich provides pleasant cleansing for females. The new technology wipes include pH level hygiene that is used for genital hygiene to give comfortable cleansing for females is likely to rise the demand for personal care wipes during the forecast period.
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Moreover, the cosmetic, healthcare, salon, and other end-use industries are growing the personal care wipes market size during the forecast period. The healthcare manufacturers are upsurging boosting these industries to increase the personal care wipes market growth at its different heights in the coming period.
The North American region dominates the global personal care wipes market by securing nearly 34% of the share during the forecast period. The US market is leading the region by securing a significant share due to growing hygiene concerns, health consciousness, and growing trends that are accelerating the personal care wipe market growth.
“Growing media, online advertising, branding, online buying products, and other advanced technology platforms are likely to boost the sales of personal care wipes during the forecast period. Moreover, these wipes are used for several purposes including while travelling, after work-out, and baby diapering are among others which increase the personal care wipes market growth in recent years” as per FMI Report.
Key Takeaways:
- North American is likely to capture a share of nearly 34% during the forecast period.
- The growing awareness related to skin problems and the rising plenty of personal care wipes products are flourishing the market size.
- The global market is likely to capture a register at a CAGR of 5.5% during the forecast period. The market is securing expected to reach a valuation of US$ 37.27 Billion by 2032.
Competition Landscape:
The personal care wipes market is fragmented by the number of key players present in the global market during the forecast period. These key players are adopting several marketing tactics to acquire the lion’s share of the market. Some of the marketing methodologies are mergers, partnerships, acquisitions, collaborations, product launches, and global expansion, among others.
Some of the key market-playing companies are Diamond Wipes International Inc., The Honest Company Inc., Edana, Medline Industries, Johnson & Johnson Services Inc., Procter and Gamble Co., Pluswipes, KCWW, Edgewell Personal Care Co., Rockline Industries, among others.
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Key Segmentations
By Product:
- Cosmetic & Facial Wipes
- Flushable Wipes
By Distribution Channel:
- Supermarkets
- E-commerce
- Hypermarkets
By Region:
- North America
- Latin America
- Europe
- Asia-Pacific
- MEA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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