The global meat, poultry, and seafood packaging market is poised for significant growth, with a projected value of US$13.2 billion by 2034. This represents a steady increase from US$7.7 billion in 2024, reflecting a compelling compound annual growth rate (CAGR) of 5.3%.
Ready-to-Eat Meals Drive Demand for Innovative Solutions
The surge in popularity of ready-to-eat meals is a key driver of the meat, poultry, and seafood packaging market. Consumers are increasingly seeking convenient food options, and packaging plays a crucial role in delivering this convenience and maintaining food quality.
Safety, Freshness, and Sustainability: Top Priorities
The industry is responding to growing consumer awareness about food safety and hygiene by developing solutions that protect against contamination and ensure freshness. Additionally, the rise of e-commerce for meat, poultry, and seafood purchases necessitates packaging that maintains product integrity during transportation.
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Innovation at the Forefront: Extending Shelf Life and Minimizing Waste
The market is witnessing advancements in packaging technologies like vacuum packaging, modified atmosphere packaging, and active packaging. These solutions help extend the shelf life of products, reduce spoilage, and ensure food safety.
Meeting the Needs of Eco-Conscious Consumers
Consumers are becoming increasingly conscious of the environmental impact of packaging waste. In response, packaging companies are focusing on developing sustainable solutions. Biodegradable, recyclable, and packaging materials made from renewable resources are gaining traction.
E-commerce Boom Creates New Opportunities
The rise of e-commerce sales for meat, poultry, and seafood products is creating lucrative opportunities for the packaging industry. Packaging solutions that effectively protect perishable items during transit are crucial for online grocery shopping, fostering innovation in this segment.
Convenience Reigns Supreme: Ready-to-Eat Takes Center Stage
The growing trend towards convenience packaging is driving demand for ready-to-eat and microwaveable solutions. Packaging companies are developing packaging that is easy to use, allows for quick meal preparation, and withstands high temperatures while maintaining product freshness.
Customization: A Competitive Edge
The market is experiencing a rise in demand for customized packaging solutions for premium and specialty products. Packaging that enhances product appeal, reinforces brand identity, and differentiates products from competitors is a valuable asset for companies in this space.
Upcoming Trends in Meat, Poultry, and Seafood Packaging Industry:
- Anti-Microbial Packaging: With increasing concerns about food safety and hygiene, there’s a growing demand for anti-microbial packaging solutions that can help extend shelf life and prevent contamination of meat, poultry, and seafood products.
- Modified Atmosphere Packaging (MAP): MAP techniques help extend the shelf life of perishable products by controlling the atmosphere within the packaging. As consumers seek fresher and longer-lasting products, the adoption of MAP technology is expected to rise in the meat, poultry, and seafood packaging market.
- E-Commerce-Friendly Packaging: With the rise of online grocery shopping, there’s a need for packaging solutions optimized for e-commerce, such as durable materials, secure seals, and compact designs that minimize shipping costs while ensuring product freshness and integrity.
- Transparent Packaging: Transparency is becoming increasingly important for consumers who want to know more about the products they purchase. Transparent packaging allows consumers to visually inspect the quality and freshness of meat, poultry, and seafood products, fostering trust and confidence in the brand.
- Regulatory Compliance and Labeling: Stringent regulations regarding food safety and labeling requirements continue to evolve. Staying updated with regulatory changes and ensuring compliance with labeling standards is crucial for businesses operating in the meat, poultry, and seafood packaging industry to maintain consumer trust and avoid legal issues
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Key Takeaways from the Meat, Poultry, and Seafood Packaging Market
- The meat, poultry, and seafood packaging market in China is estimated to register a CAGR of 6.4% through 2034.
- The poultry segment is anticipated to dominate the global market by registering a 36.3% market share in 2024.
- With a 38.4% share, the modified atmosphere segment will significantly drive the global market by 2024.
- The market for meat, poultry, and seafood packaging in the United States is estimated to record a growth of 3.3% from 2024 to 2034.
Competitive Landscape
The meat, poultry, and seafood packaging market is filled with manufacturers, ranging from multinational organizations to small and medium-sized firms. Companies compete on many levels, including product quality, price, distribution network, and marketing methods. Several new companies are entering the industry, whereas advancement in rapid and flexible packaging is increasing the competition. Overall, the industry is extremely competitive and provides clients with a variety of choices.
In 2022, Berry Global Group Inc., a key player in the packaging industry, acquired RPC Group PLC (RPC) for a whopping US$ 6.5 billion. The acquisition was made to produce value-added solutions that offer a protective barrier for plastic packaging firms. This strategic move is expected to boost the company’s growth and increase its annual revenue to US$ 150 million.
Key Market Players
- Bemis Company Inc.
- AEP Industries Inc.
- DuPont (EI) de Nemours
- Smurfit Kappa Group
- Visy Industries Holdings Pty Ltd
- Tri-Mach Group Inc.
- Printpack, Inc.
- Orora Packaging Australia Pty Ltd
- ABBE CORRUGATED PTY. LTD
- Cambridge Packing Company.
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Market Segmentation
By Packaging Technology:
Vacuum Skin
Modified Atmosphere
By Meat Type:
Poultry
Seafood
Meat
By Application Type:
Proceed Products
Fresh & Frozen Products
Ready To Eat Products
By Region:
North America
Latin America
East Asia
South Asia
Europe
Oceania
The Middle East and Africa
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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