In 2023, the global eye shadow stick market registers a revenue valued at US$ 19.47 billion. Leading to an estimated CAGR of 5.5% during the forecast period, the market is expected to cross US$ 33.27 billion by 2033 in the global market.
The increasing demand for natural and organic makeup products among customers due to awareness of health risks creates opportunities in the eye shadow stick market. Eyeshadow sticks have a small shelf life compared to other types of makeup products, which may be a restraint in this market. There may be changes in customer preferences in the future, and customers may not be interested in eye shadow sticks, which become a threat in this market.
Market Opportunities
The global eye shadow stick market is expanding with an incredible CAGR value of 5.5%, creating lucrative opportunities in this market. Customers want natural and organic makeup products as the trend continues, so eye shadow sticks are perfect. Social media is also growing daily, which creates opportunities in the eye shadow stick market with social media. Customers see advertisements, get details about that product, and may buy it from social media platforms.
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Key Takeaways
- The eye shadow stick market is anticipated to witness substantial revenue growth from US$ 19.47 billion in 2023 to an impressive US$ 33.27 billion by 2033.
- The eye shadow stick market is projected to experience a good CAGR of 5.5% from 2023 to 2033.
- North America has a substantial market share percentage of approximately 29.3% due to the continuous innovations in eye shadow stick formulations, captivating makeup trends among consumers, and the increasing influence of social media beauty influencers.
- Europe is likely to command a significant market share of 24.6% due to the expanding availability of eco-friendly and cruelty-free eye shadow stick options and the rising interest in sustainable and conscious makeup choices among European consumers.
- The United States has an impressive market share percentage of approximately 26.1% due to the increasing disposable income of the younger population, the growing fascination with K-beauty and J-beauty trends, and the rising popularity of eye makeup for various cultural events and celebrations.
- Japan has a prominent market share percentage of 4.2%, and this is due to the shift towards natural and organic makeup products and the rise of homegrown beauty brands promoting indigenous ingredients.
Competitors Winning Strategies
Competitors in the eye shadow stick market are focusing on making their eye shadow stick products more affordable as customers want a good quality product with a minimum cost. They are investing in marketing to their targeted audience, which helps make a brand and get more customers from this.
They are also making new products in the eye shadow stick market with new formulas, textures, and finishes. From this, customers get a variety of products they may choose accordingly.
MAC Cosmetics, NARS, Urban Decay, Too Faced, Clinique, Colourpop, Essence, and Wet n Wild are some of the competitors in the eye shadow stick market.
Recent Developments
- MAC Cosmetics: MAC Cosmetics started their new Powder Kiss Liquid Eye Shadow Sticks. These sticks are incredibly pigmented and blendable and come in a range of matte and shimmer finishes.
- NARS: NARS released their new Soft Touch Shadow Sticks. These sticks are creamy and simple to apply, and they come in a range of matte and metallic finishes.
- Urban Decay: Urban Decay unveiled their new Naked Reloaded Eyeshadow Sticks. These sticks are long-wearing and waterproof as well, and they are available in a range of matte, shimmer, and metallic finishes.
- Too Faced: Too Faced released its new Melted Matte Shadow Sticks. These sticks are very pigmented and long-wearing and come in a range of matte textures.
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Key Segments Profiled in the Eye Shadow Stick Market Survey
By Type:
- Round Eyeshadow Stick
- Pointed Eyeshadow Stick
By Material:
- Plastic
- Wood
- Metal
By Mechanism:
- Retractable
- Push-up
- Wooden Pencil with Sharpener
By Application:
- Online Sales
- Offline Sales
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
- Europe
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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