Rising health consciousness, celiac disease diagnoses, and consumer preference for convenience are driving demand

gluten-free products market
gluten-free products market

The worldwide gluten-free products market is It is expected to reach a market value of US$ 11,191.82 million by 2032, assuming a compound yearly growth rate of 7%. It will most likely be valued US$5,700 million by 2022.

The rising incidence of celiac disease

The demand for gluten-free products has been driven by diseases like isease and other ailments that are thought to be caused by bad lifestyle decisions. From 2016 to 2021, the verified market for gluten-free products expanded at a compound annual growth rate (CAGR) of 5.6%.

Due to the increasing uses in the food industry and the health benefits of consumption, it is anticipated that the market for gluten-free products would develop significantly over the course of the forecast period. For instance, big businesses highlight novel ideas to entice customers to purchase gluten-free goods.

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Gluten-Free Products Market Drivers

There has been a significant increase in the demand for gluten-free products in the global market, especially in the bakery and fast food industry. This industry is focused on the provision of gluten-free products for individuals who show allergy towards the consumption of gluten products. The rise in demand from the millennials, taste change, and the increase in demand for gluten-free snacks fuel the growth of the market globally.

Consumers’ shift towards a healthy lifestyle is a crucial factor to watch out for, as this is expected to drive the market forward over the forecast period. The rise in number of working women is a boost for the market. Gluten free products can be consumed anywhere within a short time; hence the convenience of gluten free product is another growth driver.

Furthermore, the ease of accessibility of gluten free product from retail store accelerates the growth of the market globally. Gluten free products can be obtain from various retail stores such as convenience store, drugstores, specialty stores, and pharmacies.

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Gluten Free Products Market Restraints

The global gluten-free products market might witness a decline in growth in the future. And this is due to the lack of awareness of the celiac disease among individuals globally. Celiac disease is a digestive disorder resulting from an immune reaction to food like wheat, barley, and rye, which are often rich in gluten protein..

Gluten Free Products: Region-wise Analysis

North America remains the largest market for gluten free products owing to the rise in consumer health consciousness within the US. Europe is developing almost rapidly in the gluten-free products owing to the rise in popularity among the millennial and the increase in demand for diversified food products. Aside from this, the adoption of healthy lifestyle and the rise in demand for non allergic food products is expected to trigger the growth of the industry over the forecast period.

Increase in disposable income, and the change in consumer demography in the Asia Pacific are forces expected to drive the gluten free products market in the region. In addition to this, the increase in awareness of celiac disease is strong driving force which is projected to raise the demand for gluten free products over the foreseeable period as consumers are concerned about their health.

Gluten Free Products: Competitive Landscape

  • The Kraft Heinz Company
  • The Hain Celestial Group, Inc.
  • Pinnacle Foods Inc.
  • General Mills, Inc.
  • Kellogg Company.

Other players operating in the industry include:

  • Hero AG (Switzerland)
  • Barilla GER Fratelli SPA
  • Pasia Plc
  • Dr. Schar AG/SPA
  • Freedom Foods Group Limited
  • Genius Foods
  • Enjoy Life Foods
  • Norside Foods Ltd.
  • Warburtons.

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Global Gluten Free Products Market Segment Analysis

The global free products market can be segmented on the following basis:

By Type

  • Gluten-free Baby food
  • Gluten-free Pasta
  • Gluten-free Bakery Products
  • Gluten-free Ready Meals

By Distribution Channel

  • Specialty Stores
  • Convenience Stores
  • Drugstore/Pharmacy
  • Hotels & Restaurants
  • Others

Report Highlights

The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts, and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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