The electric facial cleansing brush market is anticipated to grow steadily at a moderate compound annual growth rate (CAGR) of 5.2% throughout the forecast period. Consequently, the global market is estimated to generate revenue of US$ 8.48 billion in 2022 and is expected to exceed US$ 13.38 billion by the end of 2032.
The demand for electric facial cleansing brushes is on the rise among women seeking effective solutions to remove facial dirt, grime, and excess oil. With the increasing prominence of the e-commerce industry, there’s a growing desire among individuals to enhance their features and beauty. As pollution levels escalate, skincare emerges as a crucial aspect of healthcare, driving the sales of electric facial cleansing brushes.
Using electric face brushes to wash away extra oil, debris, and grime from their faces is becoming more and more common among women. As e-commerce expands, there’s an increased need to look better and emphasise your qualities. The importance of skincare in heath is growing as pollution levels rise. This drives sales of electric face washing brushes.
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Electric Facial Cleansing Brush Market: Market Dynamics
The growing demand for electric facial cleansing brushes can be witnessed across the world. Increasing demand has engaged more manufacturers across the world in manufacturing electric facial cleansing brushes. Key manufacturers in the market have focused on developing regions to penetrate due to increasing brand loyalty among consumers. However, presence of unbranded products in market may hamper the growth of electric facial cleansing brush market during the forecast period.
Recent Developments
- Manufacturers of electric facial cleansing brushers are continuously investing into their R&D to come up with new features or products frequently. Increasing use of the dual motion technology in electric facial cleansing brushes that make skin soft is one of the factors expected to boost the market. Competitions are intense in market as more companies are expressing interest on electric facial cleansing brush market.
- Manufacturers are coming up with latest technologies for electric facial cleansing brushes. The Barriercare technology, Hydro Boost cleanser these are few of the technologies that are generally used by manufacturers for producing electric facial cleansing brushes.
- In 2018, Japanese beauty brand Refa launched its new Refa Clear facial cleansing device in Singapore that is equipped with 3D Sonic Ion technology, which is said to be the first of its kind.
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Regional Outlook
The electric facial cleansing brush market is expected to register a healthy growth across all the geographies during the forecast period. Individual’s use of electric facial cleansing brushes are higher than commercial use which is growing across the globe and likely to drive the sales of electric facial cleansing brush in the market. Emerging countries, such as China, India, and Brazil are the key markets with immense opportunity for electric facial cleansing brush market.
Key Players
Some of the key players operating in the global electric facial cleansing brush Market are
- Clinique,
- Panasonic,
- Clarisonic Mia,
- Foreo,
- Proactiv,
- Olay,
- Pixnor,
- Neutrogena,
- Michael Todd,
- Phillips,
- Lavo Skin,
- Conair and
- Others.
The research report presents a comprehensive assessment of the Electric facial cleansing brush market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies for Electric facial cleansing brush market. The research report of Electric facial cleansing brushes provides analysis and information according to market segments such as geographies, product type, price, and application
The Electric facial cleansing brush market report covers an exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
The Electric facial cleansing brush report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report for Electric facial cleansing brush provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The Electric facial cleansing brush market report also maps the qualitative impact of various market factors on market segments and geographies.
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Key Segments Profiled in the Electric Face Cleansers Industry Survey
Sales Channel:
- Hypermarkets/Supermarkets
- Multi-brand Stores
- Specialty Beauty Stores
- Online Stores
- Independent Small Stores
- Others
The Electric facial cleansing brush regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Europe (Germany, Italy, France, U.K, Spain, BENELUX, Nordic, Eastern Europe)
- South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
- East Asia (China, Japan, South Korea)
- Oceania (Australia & New Zealand)
- Middle East and Africa (GCC Countries, South Africa, Turkey, Iran, Israel)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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