In the Western European commercial sector, the total net value of banana flour is projected to reach US$11.47 million in 2023. In the future, it is anticipated that Western Europe’s demand for banana flour will rise at a 4.0% CAGR through 2033. It is projected that the net worth of all bananas available in Western Europe will reach US$ 17.48 million by the end of this forecast period.
Important Trends Driving the Growth in Revenue for the Banana Flour Industry in Western Europe
At a compound annual growth rate (CAGR) of 3.8%, banana flour sales in Western Europe reached US$ 11.03 million in 2022.
Banana flour appeals to many health-conscious consumers in the region who have higher spending capacity because it is naturally gluten-free.
In Western European countries, banana flour is considered a functional food due to its nutritional benefits beyond basic sustenance.
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Key Takeaways: Highlights of the New Prospects for the Western European Banana Flour Industry
Numerous Uses in Culinary: Because banana flour is so versatile in the baking world, it may be used to make a wide range of well-known baked goods, including bread, smoothies, muffins, and pancakes. By the end of 2033, almost 210 million banana flour tons will have been utilized in Europe, up from 120 million tons in 2023.
Growing Need for Gluten-Free Products among Consumers: Since more people in the area are receiving diagnoses of gluten sensitivity or celiac disease, there is an increasing need for gluten-free alternatives. It is also suggested more for these patients due to its high vitamin content and strong dietary fiber and resistant starch composition.
Benefits of Resistant Starch for Health: Banana flour helps improve gut health and blood sugar regulation because it contains resistant starch, a type of carbohydrate. Due to its increased reliability as a supply of resistant starch for numerous functional food businesses, banana flour has become more valuable commercially in Western Europe.
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Competitive Landscape
The competitive landscape of the Western Europe banana flour sector is getting diversified with the proliferation of online as well as offline retail channels. As banana flour becomes more widely used, banana processing industries in Western Europe might find it simpler to expand their reach in Eastern European countries.
A strong focus on sustainable development has also forced governments to encourage small-scale banana flour firms for green bananas that may otherwise go to waste. So, so growing establishment of banana flour processing industries can intensify the competition besides supporting sustainable agriculture goals and decreasing food waste in the region.
Some of the Key Players in Banana Flour in Western Europe
- Biotona (Belgium)
- Bulk Powders (United Kingdom)
- El Granero Integral (Spain)
- Food to Live (Latvia)
- Herbaria (Germany)
- Holland & Barrett (United Kingdom)
- Naturalia (France)
- Natruly (Spain)
- Nutrimuscle (France)
- Naissance (United Kingdom)
- Prozis (Portugal)
- Supernature (France)
- Your Super (Germany)
Recent Developments in Banana Flour Observed in Western Europe
- In October 2023, Vanavita Company introduced its new product line of BIO Banana Flour in certain Western European countries. It just includes the natural sugar present in bananas for the flavor and scent of bananas, contains a lot of fiber, and is gluten-free. It has been prepared to enhance the sweetness and nutritional value of a range of smoothies, cereal porridge, desserts, and crepes prepared from banana flour.
- In May 2023, the Plant Life Organic Company introduced its new product line of green banana flour in the United Kingdom. The company claims it to be a source of binder in baking and culinary recipes for consumers to live a gluten-free lifestyle. The high-quality plantains used for making this flour are sourced exclusively from Sri Lanka and some other South Asian countries.
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Key Segments Covered in Western Europe Banana Flour Industry Survey
By Process Type:
- Sun-dried
- Freeze-dried
- Spray-dried
- Other Process Types
By Application:
- Beverages
- Pet Food and Feed Industry
- Household
- Food Industry
- Bakery & Snacks
- Infant Foods
- Filling and Dressings
- Soups and Sauces
- Other Applications
By Source Type:
- Organic
- Conventional
By Sales Channel:
- Direct Sales Channel
- Indirect Sales Channel
- Modern Trade
- Convenience Store
- Specialty Store
- E-Retailers
- Other Retail Formats
By Country:
- Germany
- Italy
- France
- Spain
- United Kingdom
- BENELUX
- Rest of Western Europe
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