The water ionizer market is expected to maintain a steady growth with a moderate Compound Annual Growth Rate (CAGR) of 8.7% throughout the forecast period. Projections suggest that the global market, which is anticipated to generate revenue of US$ 2.46 billion in 2022, is poised to exceed US$ 5.67 billion by the conclusion of 2032.
A water ionizer is an electronic device that increases the pH level of regular water to alkalinity. Water ionizers produce not only alkaline water fit for consumption of human but also acidic water as a by-product that fits as a cleanser and sanitizer. There is an increased demand for water ionizers in the market owing to the increasing awareness about the benefits of consumption of alkaline water.
One restraining factor for the water ionizer is that it cannot ionize soft water. Soft water is demineralized water. Minerals are important as they carry positive and negative charges and carry out the ionization process. If filtered water is used for the ionization process, it will not do anything to the water.
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Water ionizers manufacturers are using more number of plates in new water ionizers to get as low as possible oxidation-reduction potential (ORP). Moreover, water ionizers provide a wide range of pH scale. Two-stage internal infiltration technique, digitalization, new aesthetic designs are some of the product improvement in the available water ionizers in the market.
Water Ionizers Market: Market Dynamics
According to scientific studies, alkaline water consumption hydrates body more effectively, can improve digestion and reduce indigestion, helps to fight oxidation process in the body by acting as an antioxidant, and soothes acid reflux by destroying pepsin. Thus, there is gaining popularity for water ionizers in the global market. One of the drawbacks with the water ionizers is that water ionizers do not work efficiently if the tap water is soft water and contains no minerals. A water ionizer cannot perform electrolysis for soft water or externally add minerals.
For externally mineralization process, water ionizers need to be combined with premium water filters that perform the electrolysis process. And the availability of such water filters with the ionizing technique is relatively less.
Water Ionizers Market: Regional Outlook
Water ionizers market has been dominated in the Asia region for more than 30 years. Specifically, East Asian countries like South Korea and Japan have a prominent market for water ionizers. These countries have testing and certifications for water ionizers to ensure the safety and reliability of the products. South Asia is also a significant region for water ionizer market.
Most of the Asian countries export the water ionizers to the western states. North America has potential growth for the market for water awareness owing to health awareness among consumers on alkaline water. The market in Europe and Oceania is estimated to have a gradual increase in water ionizers’ demand. The Middle East and Africa (MEA) and Latin America will be emerging markets for the water ionizers over the forecasted period.
Key Players
Some of the major players in the Water Ionizers market are
- Impart
- VWA
- Pure-Pro Water Corporation
- Ayana Water
- Emco Tech Co. Ltd.
- Enagic
- KENT
- Chanson Water Co. Ltd.
- Bawell Health Water LLC
- Alkalux
- AIR Water LIFE
- TyentUSA
- Vollara LLC.
- KENT
- Life Ionizers
- AlkaViva LLC
- KYK Co. Ltd.
- Aqua-Win Water Corporation
- Dianapure International Co. Ltd.
- Others
These markets players are anticipated to influence the water ionizers market positively.
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The research report presents a comprehensive assessment of the Water Ionizers market and contains thoughtful insights, facts, and historical data and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies for Water Ionizers market. The research report of Water Ionizers provides analysis and information according to market segments such as geographies, product type, nature, and application.
Key Segments Profiled in the Water Ionizer Market
By Product Type:
- Countertop
- Under-counter
By Number of Plates:
- Less than 5 Plates
- 6 to 10 plates
- 10+ Plates
By Application:
- Residential
- Commercial
- Industrial
By Distribution Channel:
- Hypermarket/Supermarket
- Wholesalers/Distributors
- Direct Sales
- Specialty Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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