According to recent findings from Future Market Insights (FMI), the Women’s Sneaker Market was valued at approximately US$ 27,031.9 Million in 2022. Projections suggest that it will escalate to around US$ 51,703.5 Million by 2032, indicating a Compound Annual Growth Rate (CAGR) of 6.70% from 2022 to 2032.
More than any other fashion accessory, sneakers convey originality and personal personality. Nowadays, the sneaker can be used for an infinite number of purposes and available in a range of shapes, colours, and finishes. The sneaker has had a special position in fashion history as being a catalyst for accessible style for the general public. It is worn by everyone from sports, performing artists, and fashion models to children on the playground. Continue reading to learn about the origins of sneakers and how they have influenced modern style.
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Increasing use of Social Fitness and Social Shopping Boost the Women Sneaker Market
As “Social Fitness” gains traction, women’s gym habits undergo a transformation. Gone are the days of solitary workouts on bulky machines. Instead, activities like Pilates and Zumba, categorized as “Social Fitness,” have taken center stage. This shift presents a prime opportunity for businesses to cater specifically to women. Female consumers are increasingly open to engaging with brands and merchants socially, readily sharing personal information in exchange for exclusive offers and insider insights. Simultaneously, they share these details with their social circles. Women now play a more prominent role in capturing and sharing images, watching product videos, tagging friends, and writing reviews while shopping. Customers crave social interaction with businesses, feeling comfortable sharing information about discounts and deals.
Athletic brands are taking note of the fact that more and more women are becoming sneaker heads. The rate at which the female sneaker market is expanding is 5% more than the previous year. It is true that the shoe market has historically been controlled by men.
But with major companies like Nike releasing sneakers with a female audience in mind, the sneaker scene is going to change. But there is method to the craziness. Men’s footwear sales climbed by 2% between 2016 and 2017, according to market research firm NPD Group. Conversely, sales of women’s shoes climbed by 5%, a figure with a substantially bigger monetary worth. Many shoe businesses are now more interested in women’s footwear due to its apparent rise over that of men.
The growth of women’s sneakers has also been significantly aided by social media. Influencers like Jess Gavigan and Aleali May have made a name for themselves as sneakerheads. Aleali is the second female to work with the Jordan shoe line. A company like Nike has also produced women’s footwear in collaboration with the online community known as International Girl Crew. The girl group is developing an online network that supports female sneaker makers and empowers girls. A women’s sneaker section from British department retailer Selfridges included 700 different designs from labels like Nike, Vans, Gucci, and McCartney. The technology geared for women is where these companies are investing all of their resources right now. And now, women’s sneakers are widely available.
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“The Women Sneaker Market rise to greater heights because of trend of women sneakerhead influence the market.” Says an FMI analyst.
Key Takeaways:
- Through 2032, Women Sneaker Market is expected to hold a significant market share in terms of Sneaker Market.
- Application Type, through 2032, demand will continue to increase in the Sports Activity by 39.80%.
- North America shares the major share in the Women Sneaker Market by 30.20%.
- Store Based Stores shares the major share is 73.30% in the Women Sneaker Market.
Who is winning?
Leading players operating in the Women Sneaker Market are
- Adidas AG
- Converse
- Superga
- Tretorn
- Veja
- Greats
- River Island
- Zara
- Gucci
- Maison Margiela
- Levi’s
- Jack & Jones
- ASICS Corporation
- Fila Inc.
- Under Armour, Inc.
- Lotto Sport Italia S.p.A
- New Balance Athletics, Inc.
- Vans, Inc.
- Nike, Inc.
- Puma SE
- and Reebok International Ltd. and among others
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the Women Sneaker Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on Women Sneaker Market By Type (Plimsoll Sneaker, Platform Sneaker, Slip-on Sneaker, Sustainable Sneaker, Running Shoes/Sneaker/ Trainers) By Application Type (Sports Activity, Lifestyle, Physical Exercise) By Sales Channel (Store based Retailing, Supermarkets/Hypermarkets, Convenience Stores, Online Sales, Others) & Region – Forecast to 2022 – 2032.
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The Women Sneaker Market by Category
By Type:
- Plimsoll Sneaker
- Platform Sneaker
- Slip-on Sneaker
- Sustainable Sneaker
- Running Shoes/Sneaker/ Trainers
By Application Type:
- Sports Activity
- Lifestyle
- Physical Exercise
By Sales Channel:
- Store Based Retailing
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Sales
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania & MEA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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