Kefir is a dairy product made from the kefir grain that contains yeast and bacteria. It’s a small, translucent, whitish, jelly-like orbs that look like cauliflower.
Kefir has a lot of probiotics in it. Kefir is a good source of calcium, protein, vitamin B12, niacin, and folic acid. Kefir’s health benefits have led to a global spike in demand for the beverage.
Kefir is a great anti-inflammatory that also strengthens the immune system and lowers cholesterol.
In the beverage sector, fermentation is used to create kefir. Due to its remarkable health benefits and simplicity of accessibility, it is one of the most popular beverages.
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Kefir’s high bacterial content makes it highly digestible, giving it a competitive advantage over yogurt in the global market.
Since more people are turning to kefir instead of yogurt, the market for kefir is expanding as a result of the increasing number of people who are lactose intolerant.
The kefir market is anticipated to increase over the projected period because to factors such customers’ desire for natural products and rising demand for gluten-free products.
Global consumption is growing, and this is expected to fuel significant growth in the kefir market both during the projected period and beyond.
Kefir Market Growth Drivers
Natural products have been the main force driving the global food and beverage industry.
Key players invest a huge sum of money on natural products with high nutritive value and impressive health benefits.
Kefir consumption has many health benefits attributed to it. Kefir finds application in various end-user sectors such as beverage, pharmaceutical, personal care, cosmetics, etc. Because of the growing population of lactose intolerance patients, the beverage industry has innovated kefir to replace yogurt in the global market.
The pharmaceutical industry often employs kefir services in its production because of the health benefits it offers, such as the strengthening of the immune system, prevention of diseases like cancer, cardiovascular diseases, diabetes, obesity, and others.
The rise in demand for gluten-free products is anticipated to fuel the kefir market’s growth as demand for kefir is slated to increase exponentially during the forecast period.
Consumers are expected to drive the kefir market forward over the forecast period since their disposable income in on the rise, especially in the Asia Pacific, where the market is growing at its fastest pace.
Kefir Market: Key Restraints
The global kefir market is expected to face challenges such as manufacturers’ exit due to kefir high cost of production, and the presence of yogurt as a substitute good.
Kefir Market: Region-wise Analysis
Geographically, Europe is estimated to be the largest market for kefir since consumers in the region are higher than that in any other region.
Kefir is considered Europe drink because it can be consumed as breakfast, launch, or dinner depending on consumers’ choice.
Russia is the largest producer of kefir globally, followed by Poland. The country is among the growth drivers in Europe since it’s considered as the major exporter.
The Asia Pacific is expected to record a healthy CAGR during the forecast period due to the rising population size of consumers in the region and consumers’ preference for natural non-GMO products.
Kefir Market: Competitive Landscape
The global kefir market is highly competitive with five dominant players. Key players in the industry are focusing on innovative products, consolidation, merging and parntnership to fuel the growth of their business globally. Some of the key players operating in the market include;
- Lifeway Foods, Inc.
- Danone SA
- Nourish Kefir
- Babushka Kefir
- Kenmare Living Foods
- Happy Kombucha
- Valio Eesti AS
- Litehouse Foods
- Wallaby Yogurt Company
- Best of Farms LLC
- among others
Report Highlights
The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts, and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Global Kefir Market Segment Analysis
The global kefir market can be segmented on the following basis:
By Form
- Organic
- Conventional
By Category
- Flavored Kefir
- Non-flavored Kefir
By Type
- Milk Kefir (Dairy based and Non-dairy based)
- Water Kefir
By Distribution Channel
- Specialty Store
- Supermarkets/Hypermarkets
- Convenience Store
- Others
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