Global Road Marking Paints & Coatings Industry Set to Surpass US$ 2,899.8 million by 2033, Fueled by Surging Demand in Smart City Initiatives and Infrastructure Development

Road Marking Paints & Coatings Market

The worldwide road marking paints & coatings market size is estimated to reach US$ 1,902.0 million in 2023. From 2023 to 2033, sales of road paints and coatings are forecast to soar at 4.3% CAGR. Total market valuation in 2033 is projected to reach US$ 2,899.8 million.

Rising demand from road and highway applications, parking lot applications, pavement marking applications, etc. will drive the market over the next ten years.

Growth in construction and road-highway maintenance activities globally is likely to elevate demand in the market. Similarly, rapid urbanization and the launch of new smart city projects by governments will create high demand for road marking paints and coatings.

Another key factor that is likely to trigger road marking paint & coating sales is the increasing government regulations along with growing road safety concerns.

The mainstream road marking paints and coatings manufacturers are located in East Asia, and South Asia regions. On the other hand, North America and Europe are key consumer markets due to the high demand for road marking paints.

South Asia and South America markets are expected to remain lucrative markets during the forecast period. This is due to rapid urbanization and increasing infrastructure development activities.

Prominent manufacturers of road marking paints and coatings are strategically expanding their regional footprints through acquisitions of local players and new product launches. Various players are investing in forward integration to provide contractual solutions for road markings.

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Key Takeaways from the Road Marking Paints & Coatings Market:

  • The worldwide market for road marking paints and coatings is likely to expand at a 3% CAGR through 2033.
  • By material type, the thermoplastics segment leads the market, holding around 50% of
  • By application, the road and highway marking segment is set to progress at 4% CAGR in the forecast period.
  • North America road marking paints and coatings market is forecast to thrive at 3% CAGR through 2033.
  • Road marking paint & coating demand in China is likely to rise at 7% CAGR from 2023 to 2033.

“Rise in infrastructure projects worldwide has led to a greater focus on enhancing road networks and trade routes connecting key cities within and across countries. Consequently, there has been a surge in demand for road marking paints to not only enhance the aesthetic of paved roads but also enhance driver safety and reduce accidents on modernized roadways.” says an FMI analyst.

Competitive Landscape in Road Marking Paints & Coatings Market

Key Companies Profiled

  • Sherwin Williams Company
  • Asian Paints PPG
  • Aximum
  • Pidilite Industries
  • Helios Road Markings
  • Ennis-Flint, Inc.
  • Berger paints
  • US Specialty Coatings
  • SealMaster
  • Geveko Markings
  • Dow Inc.
  • Aexcel Corporation
  • Watco Industrial Floors
  • Shalimar Paints
  • Fleet Line Markers Ltd.
  • Dulux Protective Coatings
  • Nippon Paints
  • Crown USA Inc.
  • ATS Traffic

Key players are focusing on expanding their production capacity to increase their market presence all over the globe and to gain maximum traction in the market. Further, they are employing strategies such as partnerships, acquisitions, and mergers to expand their footprint. For instance,

  • In 2022, Sika AG’s European industrial coatings business was acquired by Sherwin-Williams

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More Insights into the Road Marking Paints & Coatings Market Report

In its latest report, Future Market Insights offers an unbiased analysis of the global road marking paints & coatings market, providing historical data from 2018 to 2022 and forecast statistics for the period 2023 to 2033. To understand the global market potential, growth, and scope, the market is segmented based on material type, marking type, application, and region.

Key Segments Profiled in the Road Marking Paints & Coatings Industry Survey

By Material Type:

  • Acrylic
  • Epoxy
  • Thermoplastics
  • Other Resins

By Solvent:

  • Water Based
  • Organic Solvent Based
  • Powder Based

By Application:

  • Highway Road
  • Warehouse Floor
  • Landing Strips
  • Park Way
  • Car Parking
  • Ramps
  • Zebra Crossing
  • Others (Kerb Stones, Center Line, Speed Humps, Edge Line)

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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