The herbal beauty products market is anticipated to witness notable growth with a compound annual growth rate (CAGR) of 6.1% throughout the forecast period. Projected to increase from US$75,098.55 million in 2024 to US$135,897.65 million by 2034.
This tendency is increasing as more individuals become aware of the benefits of employing herbal ingredients in cosmetic products. People are turning more and more to herbal beauty because synthetic skincare products and cosmetics include dangerous ingredients and chemicals that are proven to have negative effects and cause a range of skin issues.
Furthermore, thanks to commercials and other promotional activities on social media platforms like Instagram, Facebook, and Youtube, people are now more aware of the advantages of using herbal beauty products. These advertisements frequently highlight how using herbal beauty products can improve the tone, texture, and look of the skin.
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Business Growth Drivers:
- Increasing consumer preference for natural and organic products: As more consumers become aware of the potential harmful effects of synthetic ingredients in beauty products, there is a growing demand for herbal beauty products perceived as safer and more environmentally friendly.
- Rise in health and wellness consciousness: With a greater emphasis on health-conscious lifestyles, consumers are seeking beauty products that offer additional benefits beyond aesthetics. Herbal products often boast of medicinal properties and wellness benefits, driving their popularity.
- Innovation and product diversification: The herbal beauty product market is witnessing continuous innovation with the introduction of new formulations, ingredients, and product formats. Companies are investing in research and development to create novel herbal beauty solutions, thereby expanding their consumer base.
- Influencer and social media marketing: Influencer marketing and social media platforms play a significant role in promoting herbal beauty products. Influencers often endorse natural and herbal brands, amplifying their reach and influencing consumer purchasing decisions, particularly among younger demographics.
- Regulatory support and certifications: Regulatory bodies are increasingly emphasizing the importance of natural and organic ingredients in beauty products. Certifications such as USDA Organic, COSMOS Organic, and others provide reassurance to consumers regarding the authenticity and quality of herbal beauty products, driving sales.
Industry Restraints:
- Limited shelf life and stability: Herbal beauty products typically have a shorter shelf life compared to their synthetic counterparts due to the absence of artificial preservatives. Maintaining product stability and preventing spoilage can pose challenges for manufacturers, impacting supply chain management and profitability.
- Higher production costs: sourcing natural and organic ingredients can be more expensive compared to synthetic alternatives, leading to higher production costs for herbal beauty products. This cost factor may affect pricing strategies and market competitiveness, especially in price-sensitive consumer segments.
- Limited availability of raw materials: Sourcing quality raw materials for herbal beauty products can be challenging, particularly for rare or exotic botanicals. Fluctuations in availability and harvest seasons can impact production continuity and lead to supply chain disruptions.
- Lack of standardization and regulation: The herbal beauty industry lacks standardized guidelines for ingredient sourcing, formulation, and labeling. This lack of regulation can lead to inconsistencies in product quality and efficacy, eroding consumer trust and hindering market growth.
- Competition from mainstream brands: While the demand for herbal beauty products is growing, mainstream cosmetic brands are also entering the natural and organic segment, intensifying competition. Established brands often have greater resources for marketing, distribution, and research, posing a challenge for smaller herbal beauty companies.
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Key Takeaways from the Herbal Beauty Products Market Study
- Based on consumer orientation, the global herbal beauty products market is segmented into adults and kids. The adult segment is estimated to account for the largest share by 2021 end.
- China will emerge as a highly lucrative market for herbal beauty products in East Asia.
- The U.S. will record the highest sales of herbal beauty products in North America.
- Backed by presence of a well-established beauty industry, the sales of herbal beauty products will pick up pace in the I.K.
- Supermarkets are expected to remain the preferred distribution channel for herbal beauty products. However, the sales via online platforms are expected to catch up soon.
“Players currently operating in the market are focusing on innovations to expand their portolfio. Some are even targeting specific skin problems to carve a niche amidst soaring competition. Meanwhile, leading brands are expanding their availability across e-commerce platforms to gain competitive edge,” said a FMI analyst.
Who is Winning?
A few key players in the herbal beauty products market are
- Surya Brasil Organic Beauty Products
- Weleda AG
- INIKA
- Lotus Herbals Limited
- Bio Veda Action Research Co. (Biotique)
- Guangzhou Liwei Cosmetics Co Ltd.
- Dr. Hauschka
- VLCC Healthcare Ltd.
- Hemas Holdings PLC
- Herb Labo Co. Ltd
- The Himalaya Drug Company
- Shahnaz Ayurveda Pvt. Ltd
- GROWN ALCHEMIST
- Shenzhen Panni E-Business Co. Ltd.
- Arbonne International LLC
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Global Herbal Beauty Products Market by Category
By Product Type:
- Skin Care
- Face Cleanser
- Face Wash
- Sun Protection
- Night Creams & Gels
- Others (Masks, Cream)
- Hair Care
- Hair Oils
- Shampoos
- Hair Conditioners
- Others (Hair Serum, Mask, Color)
- Bath & Body Care
- Body Scrub
- Body Lotion
- Soap
- Others
- Makeup
- Fragrance
By Consumer Orientation:
- Adults
- Kids
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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