The digestive health drinks market is projected to reach US$ 47 billion by 2032, driven by customer demand for drinks with nutrient-rich ingredients that improve digestion and encourage physical fitness.
Over the course of the forecast period, the market for digestive health drinks is anticipated to rise at a CAGR of 6.09%, reaching a valuation of US$ 47 billion by 2032.
Customers are searching for beverages that offer multiple advantages. Active compounds in drinks that support digestive health speed up the breakdown of food particles and stave off constipation. Customers can combine exercise with nutrient-dense drinks to maintain their desired level of fitness since the right nutrients are absorbed in the blood.
Major players are funding the development of innovative packaging to prevent food particles from interacting and contaminating the environment. Consumers are more likely to support brands that maintain transparency by revealing the origins of the ingredients used to create different beverages.
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Consumers have grown label conscious and are well equipped with knowledge of nutrients present in a beverage before finally purchasing it. Manufacturers are developing drinks that have functional ingredients that improve the nutritional profile of beverages. Consumer willingness to splurge on health drinks with lip smacking flavor and texture is expected to bring in many opportunities for digestive health drinks producers in North America and Europe.
“Rising awareness regarding the benefits for maintaining good gut health, along with wide availability of digestive health drinks across online channels in emerging economies will fuel the growth in the market over the forecast period,” says an FMI analyst.
Key Takeaways:
- The global digestive health drinks market is poised to reach an impressive $47 billion by 2032, exhibiting a robust CAGR of 6.09% over the forecast period.
- Consumer preferences for beverages aiding digestion and promoting fitness drive the market, with a focus on nutrient-rich ingredients.
- Transparent labeling and awareness of nutritional content lead consumers to opt for drinks with functional ingredients, reshaping the market landscape.
- Rising label consciousness prompts manufacturers to develop drinks with functional ingredients, enhancing the nutritional profile and flavor of beverages.
- Probiotics claim the highest market share by ingredient, with an anticipated CAGR of 6.5%, reflecting consumer interest in gut health.
- Online sales channels are forecasted to capture 60% of the total market share by 2032, emphasizing the growing significance of e-commerce platforms.
Key Points:
- The global digestive health drinks market is on a growth trajectory, set to reach $47 billion by 2032, driven by consumer demand for functional and fitness-oriented beverages.
- The market witnesses a surge in the adoption of drinks with nutrient-rich ingredients, promoting digestive health and overall wellness.
- Probiotics lead the market share among ingredients, experiencing steady growth with a projected CAGR of 6.5%.
- Consumer awareness of nutritional content and preferences for transparent labeling reshape purchasing decisions, emphasizing health-conscious choices.
- The online sales channel emerges as a dominant force, capturing 60% of the market share by 2032, indicating the increasing trend of digital purchasing
Competitive Landscape
Key manufacturers of digestive health drinks are emphasizing on research & development to offer differentiated products with no chemical components. They are also working collectively to develop new product portfolios to enter untapped markets. For instance:
- Ferm Fatale has launched zero-sugar probiotic mocktail, with the debut of a line of shelf-stable, raw, vegan, organic, probiotic non-alcoholic refreshments. Ferm Fatale’s mocktails, has only 22 calories and zero sugar per bottle, are a better alternative than traditional sugary and alcoholic beverages, allowing consumers to enjoy a healthier option while interacting with others.
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Explore More Valuable Insights
Future Market Insights, in its new report, offers an impartial analysis of the global digestive health drinks market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
Digestive Health Drinks Market By Category
By Ingredient Type:
- Probiotic
- Prebiotic
- Food Enzymes
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
Frequently Asked Questions
- How much is the global digestive health drinks market worth?
- What is the demand outlook for the digestive health drinks market?
- At what rate did the demand for digestive health drinks grew between 2017 to 2021?
- At what rate will the digestive health drinks demand grow in Europe?
- What is the North America Digestive Health Drinks Market Outlook?
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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