According to Future Market Insights, the fertility and pregnancy rapid test kits market sale is predicted to grow in 2022 and peak at US$ 1.34 billion by the end of the year. In a recent article, an award-winning research firm examined data on the rise in gynaecological issues over the past ten years worldwide, including fibroids, uterine polyps, polycystic ovarian syndrome, and infertility that remains unexplained.
Global market statistics have been calibrated and a three-layered data set of average monthly sales and the rapid pregnant fertility test kit penetration across various channels has been gathered.
Consumer spending on self-diagnosis has increase by two fold in last three year, which is subjected to high associated and recurring cost for opting services from professional pathology labs. Raid test kits is convenient and comes with low complexity which captivate potential customers.
The report provides detail on other associated factors that has propelled the demand for these kits. One of such factor include the widespread availability of fertility and pregnancy rapid test kits on online sales channel as well its categorization as OTC product.
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Dual Capability Tests To boost The Sales of Fertility And Pregnancy Rapid Test Kits
Manufacturers are providing pregnancy test kits with dual capability and are also offering combined packs of fertility and pregnancy rapid tests, which can be used to qualitatively detect the presence of HCG hormone in both – urine and serum/blood. Users are rapidly adopting these combo kits as this eliminates the necessity to buy separate kits for urine and blood/serum testing. For instance, various products such as QuickVue HCG Combo, Test & Confirm, ICON 25 HCG, and many others are available commercially; which prove to be cost-effective. Covid-19 is adding to the sales of home-made combo kits; as social distancing forbids them from visiting the labs for tests.
Key Takeaways of Fertility and Pregnancy Rapid Test Market Study
- Among distribution channels segmentation, pharmacies and drug stores are expected to hold nearly 50% of the market share
- Rising age of first time pregnancy in North America is one of the major factors that drive its growth to the leading position in the market.
“Considering the rising adoption of fertility and pregnancy rapid testing kits, online sales platforms and OTC arms of the companies offer sizable opportunities for potential global market growth.” says the FMI analyst
Collaborations with e-Commerce Partners – A Key Strategy
The market for fertility and pregnancy test kits is rapidly growing and key players are looking for strategic options to expand globally. While most players have a fairly good distribution network locally as well as globally, the strong competition presses these players to look for options to reach out to more number of customers to sustain in the market.
Most companies focus on sales of fertility and pregnancy test kits through online sales channels. With products available online, buyers can choose from a wide variety of products to best suit their requirements. For instance many e-commerce portals such as Walmart, Amazon Inc., etc. offer variety of brands with discounted prices which attract the buyer.
Church & Dwight Co. Ltd., a major company in pregnancy and fertility test market generated 24% share of total revenue from sale of products through online distribution partner WalMart. PharmEasy is amongst the online pharmacy stores who delivers medicines to 98% PIN codes in India.
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Key Players :
- Alere Inc.
- Quidel Corporation
- Prestige Brands Holdings, Inc.
- Church & Dwight Co., Inc.
- bioMérieux SA
- Geratherm Medical AG
- Abbott Laboratories
- Procter & Gamble Co.
- DCC Plc.
- Swiss Precision Diagnostics GmbH
Fertility And Pregnancy Rapid Test Kits Market By Category By Product :
- Pregnancy Rapid Tests
- Line-Indicator devices
- Strips/Dip Sticks
- Mid-Stream
- Cassettes
- Digital
- Line-Indicator devices
- Fertility Rapid Tests
- Line-Indicator
- Digital
By Test Type :
- LH Urine
- FSH Urine
- hCG Blood
- hCG Urine
By Distribution channel :
- Pharmacy
- Drugstore
- Gynecology/Fertility Clinics
- e-commerce
- Hypermarkets & Supermarkets
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- MEA
- Japan
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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