According to recently released data from Future Market Insights (FMI), the natural cosmetics market is poised to achieve a value of US$ 48.4 billion in 2023, with projections indicating a substantial increase to US$ 79.6 billion by 2033. Anticipated to grow at a Compound Annual Growth Rate (CAGR) of 5.1% from 2023 to 2033, this market expansion reflects the growing consumer preference for natural and organic beauty products. With an increasing focus on sustainability and wellness, the demand for natural cosmetics is expected to continue rising, presenting opportunities for innovation and growth within the industry.
Companies from the natural cosmetics market are seeking to increase their business and serve consumer demand by developing focusing on focused differentiating strategies.
However, the need for natural cosmetics will only increase as consumers continue to pay more attention towards their health and environment. Therefore, increased demand for organic and plant-based products as well greater availability of natural cosmetic on mainstream distribution channels will drive the demand in this market segment.
In 2021, Global Bioenergies introduced a naturally sourced isododecane cosmetic ingredient and it can now be used in the large formulations of skincare and haircare products.
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The future of the natural cosmetics market looks quite promising primarily due to the growing awareness of the harmful effects of synthetic ingredients. Consumers are becoming increasingly aware of potential health risks associated with synthetic ingredients usually found in cosmetics such as parabens, phthalates, and synthetic fragrances.
With personal care and beauty products gaining prominence over the past few years, concerns regarding the ingredients play an active role in the sales of cosmetic products which, in turn, augurs well for the natural cosmetics market. Prevailing environmental consciousness also has a positive impact on the market growth of natural cosmetics. This is because many consumers are seeking products that are sustainably produced and have less of an impact on the environment.
During the forecast period, the natural cosmetics market will be driven by the increasing availability and accessibility of natural cosmetic products. With the continuous growth of the market, many companies are entering the market and making natural cosmetic products more widely available to consumers. The availability of these products in mainstream retail also augurs well for overall market growth.
Business Growth Drivers:
- Increasing Consumer Awareness: Growing awareness about the harmful effects of synthetic chemicals in traditional cosmetics has led consumers to seek safer and more natural alternatives.
- Health and Wellness Trends: A rising focus on health and wellness has prompted consumers to prioritize products made with natural and organic ingredients, believing them to be safer and better for their skin.
- Demand for Sustainable and Ethical Products: Consumers are increasingly concerned about sustainability and ethical practices in product manufacturing. Natural cosmetics often align with these values, utilizing eco-friendly ingredients and sustainable production methods.
- Social Media and Influencer Marketing: Influencers and social media platforms play a significant role in promoting natural cosmetics, driving consumer interest and adoption through product reviews, tutorials, and endorsements.
- Product Innovation and R&D: Continued innovation in natural ingredients and formulations, along with advancements in research and development, have led to the creation of high-performance natural cosmetics that rival their synthetic counterparts.
- Regulatory Support: Regulatory agencies in various regions have implemented stricter guidelines and regulations regarding the use of chemicals in cosmetics, which has further boosted the demand for natural alternatives.
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In addition, advancements in technology and formulations also aid the expansion of the natural cosmetics market size. The natural cosmetics industry is constantly innovating and developing new formulations that are more effective and can compete with conventional cosmetics in terms of performance. Overall, the natural cosmetics market is expected to continue to grow as consumers become more health and environmentally conscious and demand for natural and organic products continues to rise.
Key Takeaways:
- Increasing use of plant-based ingredients as well as constant innovation and new product development will strengthen prospects for the natural cosmetics market.
- In China, the natural cosmetics market is driven by the surging awareness of the adverse effects of synthetic ingredients in cosmetic products.
- In 2022, the natural cosmetics market in the US accounted for 82.3% share of the North American market, and robust growth is predicted for the market in the forthcoming years.
- Based on type, the skincare segments account for a sizeable portion of the natural cosmetics market share.
- By consumer orientation, women will continue to dominate the market during the assessment period.
Key Players:
- L’Oréal SA
- Amway Corporation
- Beiersdorf
- Benefit Cosmetics LLC
- Chanel S.A.
- Clarins Group
- Coty Inc.
- Estee Lauder Companies Inc.
- Johnson & Johnson
- Kao Corporation
- Laverana GmbH & Co. KG
- LVMH (Moët Hennessy -Louis Vuitton)
- MAC cosmetics
- Mary Kay Cosmetics
- Procter & Gamble Co.
- Revlon Inc.
- Shiseido Co., Ltd.
- Others (on additional request)
Market by Category:
By Product Type:
- Skin and Sun Care
- Dry Skin
- Acne
- Sunburn
- Hyperpigmentation
- Oily skin
- Fine lines and wrinkles
- Dark circles and puffiness
- Hair Care
- Dry and damaged hair
- Dandruff
- Oily hair
- Frizzy hair
- Hair loss
- Scalp irritation
- Bath & Shower
- Dry skin
- Body odor
- Eczema and psoriasis
- Itchy skin
- Rough and uneven skin texture
- Men’s Grooming (Only Shaving)
- Razor burn
- Ingrown hair
By Consumer Orientation:
- Male
- Female
- Unisex
- Baby & Kids
By Packaging:
- Bottles & Jars
- Tubes
- Pouches & Sachets
- Pencils & Sticks
By Sales Channel:
- Supermarkets/Hypermarkets
- Department Stores
- Specialty Stores
- Online Sales Channel
- Mono Brand Store
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
More Insights into the Natural Cosmetics Market:
FMI delivers an unbiased and detailed analysis of the global natural cosmetics market in its latest report along with historical data from 2017 to 2021 and forecast statistics for 2023 to 2033. The report offers insight into a ten-year sales forecast, key market drivers, prevailing trends, opportunities, and challenges. To understand the global market potential, growth, and scope, the market is segmented on the basis of product type, consumer orientation, packaging, end-use industry, and region.
According to the latest reports, based on segmentation, the sachet packaging segment will witness high demand and contribute substantially to total market growth. The use of sachets complies with the elevated need for mass distribution. This type of packaging is also affordable and easy to carry. Thus, the sachet segment will observe greater demand. In terms of product type, the skincare segment will dominate the global marketplace.
Based on the country, the natural cosmetics market in the US will exhibit significant growth. In 2022, the target market in this region accounted for about 82.3% of the North American market share. Consumers are becoming more health-conscious and are increasingly seeking out natural and organic products in all areas of their lives, including cosmetics. Additionally, growing awareness of the harmful effects of synthetic ingredients in cosmetics drives the growth of the natural cosmetics market in the US. Other countries like China and India will also display notable growth in the market. Hence, the US, China, and India will fuel the global growth of the natural cosmetics market.
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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