In recent years, the decaffeinated coffee market has saw significant growth, which was mostly attributable to changing coffee consumption patterns and rising health consciousness. The ability to enjoy coffee’s flavour without the side effects of caffeine is attracting an increasing number of customers. Additionally, the advent of a variety of alluring flavours and technological breakthroughs in decaffeination techniques have encouraged the market and accelerated its growth.
The market for decaffeinated coffee is expected to reach US$ 20.06 billion in 2023, according to the most current forecast from Future Market Insights. The market is anticipated to grow at a CAGR of 6.9% over the estimated period.
Because they have busier schedules and more access to unhealthy drinks than previous generations, millennials choose coffee beans that are decaffeinated, gently roasted, organic, and sustainably produced. Because decaffeinated coffee is becoming more and more popular, more cafés, coffee shops, restaurants, and eateries are starting to offer menu items built from the aforementioned changes.
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Furthermore, people’s awareness of and dependence on providing their bodies with the right kind of nutrition that is devoid of any concentration of adulteration has grown as a result of rising urbanisation and work-centered lifestyles. As a result, it is projected that the market share for decaffeinated coffee would increase.
Additionally, coffee produced in accordance with Fairtrade standards promotes business alliances that are largely centred on transparency and communication in order to increase equity in global trade. For producers of decaffeinated coffee, these agreements, which also promote sustainable growth, provide improved trade circumstances.
Even though organic decaffeinated coffee can cost a little more than regular decaf, many customers are prepared to pay more for the peace of mind that comes from knowing their coffee is organic.
As more people become aware of the advantages of organic coffee, the demand for decaffeinated coffee is anticipated to rise. Customers can now enjoy a cup of decaffeinated coffee without getting the typical caffeine high. Coffee producers have begun to spend money on marketing campaigns to promote decaffeinated coffee and inform consumers about its advantages.
Key Takeaways
- The decaffeinated coffee market is likely to have a CAGR of 6.9% during the forecast period.
- Historically, the decaffeinated coffee market had a CAGR of 6.3% between 2018-2022.
- The value of the decaffeinated coffee market is expected to be US$ 39.10 billion by 2033.
- Based on nature, organic segments hold 3.5% CAGR of the decaffeinated coffee market by 2033.
- Based on End Use, the retail segment is anticipated to experience the highest CAGR of 6.7%% over the projection period.
- With a CAGR of 3.1%% throughout the forecast period, US market participants are significantly boosting the demand for decaffeinated coffee.
- From 2023 to 2033, the decaffeinated coffee market in Japan is anticipated to expand at a CAGR of 3.3%.
- During the predicted period, the UK is forecast to expand at a CAGR of 5% in the decaffeinated coffee
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Competitive Landscape
Many manufacturers who were already producing conventional coffee have added decaffeinated variants to their product selection in order to take advantage of the expansion and keep their customers.
The established supply chain and brand recognition should also be advantageous to the leading decaffeinated coffee players.
- Starbucks has also released a number of decaffeinated coffee varieties, such as Starbucks Decaf Pike Place Roast and Starbucks Decaf House Blend.
- The Starbucks Decaf Vanilla Iced Coffee is the result of a partnership between Starbucks and Dr. Pepper Snapple Group. Additionally, Starbucks recently unveiled the new Decaf Mocha Macchiato, a decaffeinated version of its popular Mocha Coconut Milk Macchiato.
- To produce decaffeinated coffee, Nestle has undertaken considerable research and development investments. The business has launched several decaffeinated coffee products under its Nescafe brand, including
- Nescafe Decaf Espresso
- Nescafe Decaf Latte
- Nescafe Decaf Mocha.
Nescafe Gold Decaf, a decaffeinated variation of the company’s well-known Nescafe Gold coffee, was also made available.
Key Segments
By Nature:
- Organic
- Conventional
By Type:
- Regular
- Medium Roasted
- Dark Roasted
- Others
By End Use:
- Retail/Household
- Foodservice
By Distribution Channel:
- Business to Business
- Business to Consumers
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa
About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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