The global action figures market is predicted to grow significantly, exhibiting a CAGR of 8.8% from 2023 to 2033. According to the research report by FMI, the global market size is likely to hit US$ 9 billion in 2023 and US$ 20.91 billion by 2033.
Play with toys enhances children’s development of cognitive abilities. They maintain the partaken efforts of the children. Ever since the beginning, children and teenagers were all very fond of action figures. The increased population in the age group of 0-14 is expected to support the overall market sales. Other than this, the rising population of middle class along with their income levels is also a positive indicator for this market.
Japanese anime, superhero movies and TV shows, short films and others are the kind of media that likely leads to an increased demand for such products. The continuous multiplication of anime production companies and the large amounts of capital that are invested in online streaming platforms fuel the market growth. Besides this, digitalization that keeps on accelerating in relation to the high technology of advanced computer animation will be a growth driver.
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The growing popularity of the Marvel series, DC series superheroes, and Japanese anime characters is anticipated to be a crucial factor driving market growth. The launch of premium and customized action figures by key market players is likely to be a key trend bolstering the market growth. Additionally, product improvements and innovations are probably going to play a significant role in the expansion of the global market. Launching toys with modern technologies, such as sensors and GPS trackers, is anticipated to uptick product demand.
The generation of several revenue streams is anticipated for market players due to the expansion of distribution channels. Sales of e-commerce are expected to increase, and supply chain network expansions are expected to promote industry growth.
Key Takeaways from Action Figures Market:
- In 2018, the global market size stood at nearly US$ 5.95 billion. From 2018 to 2022, the market showcased modest growth in the following years, accounting for US$ 8.27 billion.
- The superheroes action figures segment held a more than 45% market share in 2022.
- The anime characters segment is anticipated to garner a CAGR of 9.7% from 2023 to 2033.
- The offline distribution segment is predicted to account for more than 70% of global action figure sales revenue.
- The United States is likely to clock a modest CAGR of nearly 41.2% in 2023.
- Asia Pacific is projected to exhibit a CAGR of 10% from 2023 to 2033.
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Recent Developments Observed by FMI:
The Lego Group announced the expansion of its factory in Monterrey in August 2022. The US$ 580 million investment felicitated a 33,850 square-meter expansion at the facility. Because of its increased production capacity, the company can now meet demand from around the world.
Hasbro debuted its new ‘Selfie Series’ in July 2022. Customers can now create action figures thanks to the company’s new launch in collaboration with Formlabs. These 6 inches tall action figures can also be customized using their Hasbro Pulse app.
Key Players in the Action Figures Market Report:
- The LEGO Group
- Playmates Toys Ltd.
- Hasbro
- JAKKS Pacific Inc.
- Mattel
- Bandai Namco Holdings Inc.
- Spin Master
- Good Smile Company Inc.
- McFarlane Toys
- Diamond Select Toys
Action Figures Market Segmentation
By Material type:
- Plastic
- Silica Rubber
- Others
By Type:
- Superheroes
- Anime Characters
- Movie Characters
By End-user:
- Up To 8 Years
- 9 – 15 Years
- 15 Years & Above
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
About Future Market Insights, Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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