Coffee Capsules Market: Projected Growth to US$ 396.3 Million by 2033- Signals Continued Expansion in Coffee Consumption Trends

Coffee Capsules Market

In 2023, the coffee capsules market is forecasted to reach US$ 243.3 million, with projections indicating an increase to US$ 396.3 million by 2033. Sales of coffee capsules are anticipated to grow at a notable Compound Annual Growth Rate (CAGR) of 5.0% throughout the forecast period. This growth trajectory underscores the enduring demand for convenient and high-quality coffee solutions worldwide, driven by factors such as busy lifestyles and an increasing preference for premium coffee experiences at home. As consumer tastes evolve and coffee culture flourishes, coffee capsules continue to represent a significant segment of the global coffee market.

The enhancement of athletic performance through heightened metabolism, increased fatty acid oxidation, and the mobilization of fatty acids from fat cells, all attributed to caffeine, has positioned coffee as a favored choice among health-conscious consumers. The market is poised for a substantial surge in demand over the forecast period, driven by the dual appeal of performance benefits and the growing recognition of coffee’s potential anti-cancer effects, reflecting a broader trend where consumers increasingly seek functional and health-promoting attributes in their beverage choices.

In 2022, the United States coffee capsules market captured a significant 19.7% market share, distinguished by its diverse offerings encompassing various brands and flavors. Consumers enjoy a wide selection ranging from traditional blends to specialty and flavored capsules, catering to diverse tastes. Subscription services have surged in popularity, providing a seamless coffee experience with regular capsule deliveries. Notably, premiumization is a prevailing trend, with consumers showing a willingness to invest in high-quality coffee capsules for enhanced taste and satisfaction. This demand has led to the introduction of specialty and premium options, further enriching the landscape of the coffee capsule market in the United States.

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Business Growth Drivers:

  1. Convenience: Coffee capsules offer unparalleled convenience, allowing consumers to make a quick and consistent cup of coffee at home or in the office without the need for elaborate equipment or expertise.
  2. Variety and Customization: Capsule systems provide a wide range of coffee flavors and blends, catering to diverse consumer preferences. This customization appeals to a broad audience and encourages repeat purchases.
  3. Premiumization: Many coffee capsule brands position themselves as offering premium quality coffee, often sourced from specific regions or using specialty beans. This premiumization trend attracts consumers willing to pay higher prices for perceived quality.
  4. Market Expansion: The coffee capsules market continues to expand globally, penetrating new regions and demographics. Emerging markets, in particular, present significant growth opportunities as coffee consumption rises and consumers seek convenient options.
  5. Environmental Considerations: Some coffee capsule manufacturers have responded to concerns about environmental impact by introducing recyclable or compostable capsule materials. This eco-friendly approach resonates with environmentally conscious consumers, driving sales.
  6. Partnerships and Collaborations: Collaborations between coffee capsule brands and renowned coffee roasters or celebrity chefs enhance brand credibility and visibility, driving consumer interest and sales.

Industry Restraints:

  1. Environmental Concerns: Despite efforts to introduce eco-friendly materials, the widespread use of single-use plastic or aluminum capsules contributes to environmental pollution. Consumer awareness of this issue may lead to resistance or demand for more sustainable alternatives.
  2. Competition: The coffee capsules market is highly competitive, with numerous brands vying for market share. Intense competition can lead to price wars and pressure on profit margins.
  3. Dependency on Coffee Machine Sales: The success of the coffee capsules market is closely linked to the sales of compatible coffee machines. Economic downturns or shifts in consumer preferences towards alternative brewing methods could impact capsule sales.
  4. Perception of Quality: While many consumers appreciate the convenience of coffee capsules, purists argue that the quality of capsule coffee does not match that of freshly ground or brewed coffee. Overcoming this perception challenge is crucial for sustained market growth.
  5. Regulatory Challenges: Regulatory scrutiny regarding the recyclability or environmental impact of coffee capsules could lead to stricter regulations or increased compliance costs for manufacturers.
  6. Supply Chain Disruptions: Factors such as climate change, geopolitical tensions, or global pandemics can disrupt the supply chain for coffee beans, affecting both quality and availability of raw materials for capsule production.

Key Takeaways

  • The plastic segment holds the majority market share in the coffee capsules market, contributing to around 3 out of 5 sales. It is projected to create a significant incremental opportunity of US$ 38.0 billion from 2023 to 2033. Further, there is growing demand for bioplastic coffee capsules due to increasing sustainability concerns.
  • In the commercial sector, coffee capsules are witnessing surging demand, with the segment projected to account for 75.4% share in 2022 and expand at a CAGR of 4.6% from 2023 to 2033. The adoption of coffee capsules in offices, cafes, and other establishments is driving this growth.
  • In Germany, the consumption of coffee is increasing, leading to an expansion of the coffee capsules market at a CAGR of 4.4%.
  • India is considered a notable market for coffee capsules due to its growing coffee production. India’s market is projected to create an incremental opportunity of US$ 33.9 million from 2023 to 2033.
  • The United States market for coffee capsules is thriving, with a diverse range of brands, flavors, and subscription services available. Premiumization is a notable trend, with consumers willing to pay for high-quality coffee capsules.

Competitive Landscape

There are many key players operating in the market and aim at following effective strategies. A few big competitors, like Dunkin’ Brands and Starbucks Corporation, currently have a significant part of the global market. However, high product innovation, the launch of limited-edition coffee pods, large distribution networks, and better supply chains have resulted in high market consolidation, with Nestle (Nespresso and Dolce Gusto) and JAB Holdings (Senseo, Tassimo, and Keurig) holding a significant market share.

The Major Key Players-

  • Nestle Nespresso
  • Lavazza
  • Gourmesso
  • Gloria Jean’s Coffees
  • Bestpresso Coffee
  • Dunkin Brands
  • Starbucks Corporation
  • Kiss Me Organics
  • The Kraft Heinz Company
  • Keurig
  • Nespresso
  • Dolce Gusto

Latest Developments

  • In September 2022, the Swiss coffee brand “CoffeeB” introduced single-serve coffee, a novel compressed coffee ball made from seaweed rather than an aluminum or plastic capsule.
  • Tim Hortons launched four new espresso capsules compatible with Nespresso in August 2022. Classic, bright, bold, and decaf are the four flavors available.
  • Starbucks by Nespresso offered a new line of coffee capsules called Nespresso Vertuo in October 2021, giving coffee aficionados in Canada many ways to experience the characteristic café flavor.
  • Starbucks and Nestlé announced a collaboration to produce a new coffee capsule product. The coffee capsule combines Nespresso’s premium at-home coffee experience with high-quality coffee.

Growing Consumption of Coffee in Corporate to Improve the Demand in the Coffee Capsules Market

Among the end-use, the commercial segment is expected to account for 75.4% of the share in 2022 and is projected to accelerate at a CAGR of 4.6% between 2023 and 2033. Growth is due to the adoption of coffee capsules in offices, cafes, and others for serving coffee with no or less effort in less time.

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Key Segmentations:

By Material:

  • Plastic
  • Bio Plastics
  • Others (Fabric, etc.)

By End Use:

  • Commercial
  • Household

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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