Envisioned to exhibit substantial growth, the global pouch market is anticipated to experience a Compound Annual Growth Rate (CAGR) of 5.3% from 2022 to 2032, according to the latest study. Projections indicate a noteworthy surge in pouch sales, with the market expected to escalate from US$ 50.5 Billion in 2022 to a projected US$ 84.6 Billion by 2032. This upward trajectory underscores the increasing preference for pouch packaging solutions across diverse industries, driven by factors such as convenience, sustainability, and innovation. The forecast signals a promising outlook for the pouch market, highlighting its pivotal role in the packaging landscape.
The global pouch market is projected to expand due to rising demand for packaged foods and the cost-effectiveness of pouches. Furthermore, factors such as aesthetic appeal and increased demand from end-users will contribute to the growth in the market over the forecast period.
The Asia Pacific pouch market has demonstrated remarkable growth in terms of value from 2015 to 2022, establishing itself as the fastest-growing segment in the packaging industry. This trend is primarily driven by the increasing demand for pouches in populous countries such as India and China, reflecting the immense growth potential of the Asia Pacific pouch market.
Pouch packaging offers a combination of cost savings and an attractive aesthetic appearance for products, making it an appealing choice for both consumers and manufacturers. Moreover, the versatility of pouches has led to their widespread adoption across various industries, including food and beverages, personal care, home care, chemicals, and agriculture. This diversification in pouch usage further propels the demand for pouches in the Asia Pacific region.
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As consumer preferences for convenient and eco-friendly packaging solutions continue to evolve, the Asia Pacific pouch market is expected to maintain its growth trajectory, capitalizing on the advantages of pouch packaging across a wide array of industries.
Pouches use less material in their production, making them less costly than rigid packaging formats. Furthermore, due to their light weight and flexibility, CPG companies are gradually choosing pouches over rigid packaging products like composite cans, containers, boxes, etc. to reduce shipping costs.
Flat pouches take up less room in retail stores and can be readily stacked on top of one another, allowing for more product display than other packaging styles. Furthermore, consumers find stand-up pouches on retail shelves more appealing, and the packaging format offers a larger surface area on which high-quality graphics may be printed, resulting in the product type grabbing customer attention in retail outlets more easily than bottles and boxes.
Key Takeaways from Pouch Market
· In terms of material, the metal/foil segment is expected to dominate the global market over the forecast period.
· Based on product type, the stand-up pouches will account for 85% of demand share in the forecast period, growing at a CAGR of 6.1%
· Asia Pacific pouch market is to hold about 24% of the global market share during the forecast period.
· South Asia is anticipated to be the most attractive region for the pouch market during the forecast period owing to the growing food and beverages industry in India and China.
“To enhance convenience and streamlined e-Commerce operations, an increasing number of food and beverage firms are resorting to flexible packaging. This is driving the demand for pouch packaging solutions”–comments FMI Analyst
Market Drivers:
- Convenience and Portability: Pouches are often preferred for their convenience and portability, making them a popular choice for on-the-go consumers. This is especially relevant for products like snacks, baby food, and beverages.
- Lightweight Packaging: Pouches are generally lighter than traditional packaging materials like glass or rigid plastics. This can lead to reduced transportation costs and a smaller environmental footprint, addressing sustainability concerns.
- Innovations in Materials: Advancements in material technology have led to the development of pouches with improved barrier properties, enhancing the shelf life of products and expanding the range of goods that can be packaged in pouches.
- Consumer Preferences for Flexible Packaging: Changing consumer preferences and lifestyles have driven a shift towards flexible packaging solutions like pouches. Consumers often appreciate the convenience and ease of use associated with pouches.
Market Restraints:
- Environmental Concerns: While pouches are lightweight, some environmental concerns exist due to the difficulty in recycling multi-layered pouch structures. The lack of recycling infrastructure for certain pouch materials can contribute to environmental issues.
- Perception of Lower Product Quality: In some markets, consumers may perceive products in pouches as lower in quality compared to those in traditional packaging formats. This perception can impact consumer trust and purchasing decisions.
- Limited Suitability for Certain Products: Not all products are suitable for pouch packaging. For example, products that require rigid structures for protection or have specific handling requirements may not be well-suited for pouches.
Pouch Market Landscape
- Amcor,
- Smurfit Kappa Group,
- Sonoco Company Ltd.,
- Mondi Plc,
- Sealed Air,
- Huhtamaki Oyj,
- Constantia Flexibles,
- Coveries,
- Clondalkin Group,
- Goglio Spa,
- Wipf Holding AG,
- KOROZO,
- Proampac,
- Gualapack S.p.A.,
- Daklapack Group.
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Pouch Market by Category
By Material:
- Plastic
- Metal/Foil
- Paper
By Product:
- Stand up
- Flat Pouch
- Rollstock
By End Use:
- Food & Beverages
- Pharmaceuticals
- Cosmetic & Personal Care
- Consumer Electronics
- Homecare
- Automotive
- Chemicals
By Region:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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