According to newly released data from Future Market Insights (FMI), the DIY eyelash extension market is expected to reach US$ 1,093.6 million by 2033, at a CAGR of 7.3% from 2023 to 2033. The DIY Eyelash Extension market has a 25% to 35% share of its parent market (Eye Extension Market).
Increasing awareness about eye care, self-grooming, aesthetic appeal among women is likely to fuel growth in the DIY eyelash extension market. Players are promoting their products among millennial women and are providing them with the best quality DIY eyelash extension products.
These products add volume to the natural lash line and can lift the face and make the overall appearance more youthful. When compared to false eyelashes, these products are more long-lasting and durable as each DIY eyelash extension can last up to more than 4 weeks.
As DIY eyelash extension is glued to natural eyelash they do not get washed easily when they come in contact with water. Unlike other cosmetic treatments, applying eyelash extensions is not an intrusive procedure, and wearing them does not harm natural eyelashes.
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DIY eyelash extension can be applied at home or anywhere without having to look for a stylist. They are more cost effective and are available across supermarket, hypermarkets, beauty stores, pharmaceutical store and online channels. The kit contains cyanoacrylate glue which is does not have any side effects and is safe to use when applied properly on the eyelash.
“Beauty brands are utilising innovative technology to make cosmetic product trials safer. During the forecast period, the market is projected to benefit from the use of virtual reality to encourage online shopping. The application of such technologies in the beauty sector has greatly aided in tailoring online consumer experiences and removing the issues associated with in-person trials.” says an FMI analyst.
Key Trends in the DIY Eyelash Extension Market
Introduction: The DIY Eyelash Extension market has witnessed a remarkable surge in recent years, driven by the increasing demand for cost-effective beauty solutions and the growing trend of self-grooming. This burgeoning market reflects a shift in consumer behavior towards at-home beauty rituals, offering a unique blend of convenience and creativity. Let’s explore the key trends shaping the DIY Eyelash Extension market.
- Rising Popularity of DIY Beauty Culture: Consumers are embracing the DIY culture, seeking beauty solutions that empower them to achieve professional-looking results at home. DIY eyelash extensions align with this trend, providing a cost-effective alternative to salon services.
- Innovative Application Technologies: Technological advancements have revolutionized the DIY eyelash extension market. Innovative application tools, including precision tweezers, lash adhesives, and customizable lash kits, have made the process more accessible to beginners, fostering a sense of confidence among users.
- Focus on Natural and Sustainable Products: Consumers are increasingly conscious of the products they use, leading to a rise in demand for natural and sustainable options in the DIY eyelash extension market. Brands are responding by introducing eco-friendly lash materials, cruelty-free adhesives, and recyclable packaging.
- Virtual Tutorials and Online Communities: The availability of virtual tutorials and online communities has played a pivotal role in popularizing DIY eyelash extensions. Beauty influencers and experts share tips, techniques, and troubleshooting advice, creating a supportive environment for enthusiasts to refine their skills and share experiences.
- Customization and Personalization: Consumers are seeking unique and personalized beauty experiences. DIY eyelash extension kits now offer a variety of lengths, curls, and thickness options, allowing users to customize their looks based on individual preferences and styles.
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Who is winning?
Leading manufacturers of DIY eyelash extension are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of eyeshadow globally.
Major players present in the DIY Eyelash Extension market are Kiss Products, Inc., Huda Beauty, Lilly Lashes, Babil Lashes Factory Company LASHVIEW BEAUTY, I-ENVY by Kiss, Calailis Beauty, Beyelian Lashes, Qingdao Elour Beauty, Emeda eyelash Company, XIZI LASHES and H.B. Fuller Company.
Global DIY Eyelash Extension Market By Category
By Product Type:
- Strips
- Individual
- Clusters
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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