The global kombucha market is going to reach US$ 17.1 billion by 2033, growing at a CAGR of 17.4% between 2022 and 2033. The kombucha drinks market is expected to generate an absolute dollar opportunity of approximately US$ 13.7 billion by 2033.
Each year, unsafe alcohol consumption kills approximately 3 million people, accounting for 5.3% of all deaths, according to the World Health Organization (WHO).
This has resulted in a shift in consumer drinking patterns towards low- and non-alcoholic kombucha drink. Consumers, particularly Millennials, are embracing a better lifestyle and prefer non-alcoholic and healthier alternatives to alcoholic beverages. This in results boosts the kombucha sales.
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The kombucha market is experiencing substantial growth, driven by several key factors. A notable contributor to market expansion is the increasing demand from diabetics seeking to reduce sugar consumption, aligning with the product’s health benefits similar to green tea. Regular consumption of kombucha has been linked to cholesterol reduction, blood sugar level control, calorie burning, and reduced belly fat, enhancing its appeal among health-conscious consumers.
Key Growth Drivers:
- Health Benefits: Kombucha’s positive effects on cholesterol, blood sugar, and weight management contribute significantly to market revenue growth.
- Alternative to Alcoholic Beverages: Hard kombucha has gained popularity among beer drinkers as a low-alcohol alternative, further driving market demand.
- Probiotic Trend: The increasing awareness of probiotic health benefits positions kombucha as a healthier option, contributing to its adoption in various establishments such as eateries, cafes, hotels, and catering services.
- Hospitality Industry Demand: The rising demand from the hospitality industry is identified as a crucial factor propelling market revenue growth.
Market Dynamics:
The global kombucha market is witnessing a surge in the popularity of regular flavored kombucha, with a notable preference for various flavored variants. The regular kombucha category currently dominates the market, while the herbs and spices category is anticipated to gain significant market share by 2033. Major companies are focusing on creating flavored fermented kombucha teas with unique blends of herbs and spices to meet the evolving preferences of consumers.
Key Takeaways:
- Consumer Preferences: Growing consumer willingness to explore new flavors is driving the popularity of regular and flavored kombucha variants.
- Health Conscious Choices: The market benefits from health-conscious consumer trends, with kombucha being recognized as a healthier option.
- Diversification Strategies: Major companies are concentrating on developing diverse kombucha flavors, particularly in the herbs and spices category, to cater to evolving consumer preferences.
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Regional Outlook
Between 2023 and 2033, North America may hold a sizeable portion of the hard kombucha market. In terms of market share, Europe trailed North America because of its robust distribution network and rising consumer awareness in the U.S. The demand for probiotic beverages and other functional beverages is expected to increase among office workers, which could fuel the rise.
During the forecast period, the hard kombucha market is anticipated to develop at the significant CAGR of 18.5% in Asia Pacific. Due to the easy manufacture of kombucha-based drinks and rising alcoholic beverage consumption. Growing health concerns among people and a number of governments increasing discretionary expenditures to promote alcohol could fuel kombucha industry expansion.
Key Takeaways
- From 2023 to 2033, the regular category may expand at a CAGR of 16.3% by flavor in the kombucha drinks market.
- The glass bottles category might develop at a CAGR of 12.0% from 2023 to 2033, according to the packaging segment.
- Between 2023 and 2033, the Chinese kombucha drinks market might expand at a CAGR of 16.8%, reaching US$ 744.8 million.
- Kombucha sales in France may have climbed at a CAGR of 15.4% by 2033 and may total US$ 773.4 million.
- By 2033, the United States kombucha drinks market is expected to grow at a CAGR of 16.3% and reach US$ 4.6 billion.
- By 2033, the United Kingdom market can have grown at a CAGR of 18%, reaching US$ 1.4 billion.
- The Germany kombucha market could have expanded at a CAGR of 22.1% by 2033 and may have amounted to US$ 2.8 billion.
Competitive Landscape
A small number of significant international players have helped to consolidate the hard kombucha market. A number of businesses, including The Coca-Cola Company, Molson Coors Beverage Company, The Humm Kombucha LLC, The Hain Celestial Group, and Revive Kombucha, are concentrating on new product releases and strategic acquisitions to grow and strengthen their businesses.
Key players, who are using a variety of methods, such as new product releases, the growth of product portfolios, and mergers and acquisitions, have a majority of the market share.
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Recent Development
- Expansion
A firm called “GT’s Living Foods” has expanded the flavour options for its synergy Kombucha line in 2021. These two new summer variations, California Citrus and Lemon Berry, have drawn interest from potential customers and helped expand the client base.
- Acquisition
Tetley Harris Food Group, which was originally a division of Tata Consumers Product firm, was fully acquired by US-based Harris Tea Company in April 2021, according to an announcement. The company strives to provide comprehensive end-to-end services to its clients.
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Author by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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