Gluten-Free Products Market Poised to Reach US $11.2 Billion by 2032, Fueled by Rising Health Consciousness and Lifestyle Changes

Gluten-Free Products Market
Gluten-Free Products Market

The worldwide gluten-free products market It is expected to reach a market value of US$ 11,191.82 million by 2032, assuming a compound annual growth rate of 7%. It is likely to acquire a value of US$ 5,700 million out of 2022.

The market for gluten-free products has developed due to the increasing prevalence of celiac disease and other ailments that are thought to be caused by unhealthy lifestyle choices. Over the verified period of 2016–2021, the market for gluten-free products enrolled a CAGR of 5.6%.

The global market for gluten-free products is set to witness significant growth, projected to reach a substantial value of $11,191.82 million by 2032, with a robust compound annual growth rate (CAGR) of 7%. This surge is attributed to a heightened prevalence of celiac disease and an increasing adoption of gluten-free products due to health-conscious lifestyle choices. In 2022, the market is expected to be valued at $5,700 million.

Market Drivers:

  • Allergen Sensitivity: Rising demand for gluten-free products, especially in the bakery and fast-food sector, to cater to individuals with gluten allergies.
  • Health-conscious Lifestyle: Consumers’ shift toward healthier lifestyles and convenient gluten-free options contributes to market expansion.
  • Accessibility: The ease of obtaining gluten-free products from various retail stores, including convenience stores, drugstores, specialty stores, and pharmacies, accelerates market growth.

Market Restraints:

  • Lack of Awareness: Global market growth may face challenges due to a lack of awareness about celiac disease, a digestive disorder triggered by gluten consumption.

Regional Analysis:

  • North America: Leading the gluten-free products market, North America benefits from heightened health consciousness, particularly in the United States.
  • Europe: Experiencing rapid development in gluten-free products due to growing popularity among millennials and increased demand for diverse food options.
  • Asia Pacific: Anticipated to witness significant growth with an increase in disposable income and changing consumer demographics

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Due to the rise in applications in the food sector and the health advantages of consumption, the market for gluten-free goods is anticipated to grow significantly over the forecast period. Major market companies, for example, concentrate on new developments to draw customers towards the consumption of gluten-free products.

Gluten-Free Products Market Drivers

There has been a significant increase in the demand for gluten-free products in the global market, especially in the bakery and fast food industry. This industry is focused on the provision of gluten-free products for individuals who show allergy towards the consumption of gluten products. The rise in demand from the millennials, taste change, and the increase in demand for gluten-free snacks fuel the growth of the market globally.

Consumers’ shift towards a healthy lifestyle is a crucial factor to watch out for, as this is expected to drive the market forward over the forecast period. The rise in number of working women is a boost for the market. Gluten free products can be consumed anywhere within a short time; hence the convenience of gluten free product is another growth driver.

Furthermore, the ease of accessibility of gluten free product from retail store accelerates the growth of the market globally. Gluten free products can be obtain from various retail stores such as convenience store, drugstores, specialty stores, and pharmacies.

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Competitive Landscape:

  • The Kraft Heinz Company
  • The Hain Celestial Group, Inc.
  • Pinnacle Foods Inc.
  • General Mills, Inc.
  • Kellogg Company.

Gluten Free Products Market Restraints

The global gluten-free products market might witness a decline in growth in the future. And this is due to the lack of awareness of the celiac disease among individuals globally. Celiac disease is a digestive disorder resulting from an immune reaction to food like wheat, barley, and rye, which are often rich in gluten protein..

Gluten Free Products: Region-wise Analysis

North America remains the largest market for gluten free products owing to the rise in consumer health consciousness within the US. Europe is developing almost rapidly in the gluten-free products owing to the rise in popularity among the millennial and the increase in demand for diversified food products. Aside from this, the adoption of healthy lifestyle and the rise in demand for non allergic food products is expected to trigger the growth of the industry over the forecast period.

Increase in disposable income, and the change in consumer demography in the Asia Pacific are forces expected to drive the gluten free products market in the region. In addition to this, the increase in awareness of celiac disease is strong driving force which is projected to raise the demand for gluten free products over the foreseeable period as consumers are concerned about their health.

Gluten Free Products: Competitive Landscape

  • The Kraft Heinz Company
  • The Hain Celestial Group, Inc.
  • Pinnacle Foods Inc.
  • General Mills, Inc.
  • Kellogg Company.

Other players operating in the industry include:

  • Hero AG (Switzerland)
  • Barilla GER Fratelli SPA
  • Pasia Plc
  • Dr. Schar AG/SPA
  • Freedom Foods Group Limited
  • Genius Foods
  • Enjoy Life Foods
  • Norside Foods Ltd.
  • Warburtons.

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Global Gluten Free Products Market Segment Analysis

The global free products market can be segmented on the following basis:

By Type

  • Gluten-free Baby food
  • Gluten-free Pasta
  • Gluten-free Bakery Products
  • Gluten-free Ready Meals

By Distribution Channel

  • Specialty Stores
  • Convenience Stores
  • Drugstore/Pharmacy
  • Hotels & Restaurants
  • Others

Report Highlights

The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts, and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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