Cocktail Revolution Unleashing the Digital Trends in RTD Bottled Cocktails Market with a Projected Surge by 2032

RTD Bottled Cocktails Market
RTD Bottled Cocktails Market

The RTD bottled cocktails market  is positioned for significant expansion, projected to reach US$ 45,228.8 million at a 10.9% CAGR by 2032. The sector must embrace digital trends, particularly in light of the notable increase in online alcohol sales, which suggests that consumers are shifting their tastes towards more convenient options like ready-to-drink cocktails.

The global market for RTD bottled cocktails is expected to develop at a compound annual growth rate (CAGR) of 10.9% between 2022 and 2032, with a projected revenue of US$ 45,228.8 million by that year. The RTD bottled cocktail market has benefited from digitalization at some point, regardless of whether the company is a multinational corporation (MNC) or a small- or medium-sized enterprise (SME). Being digital in the RTD bottled cocktail market is essential for the alcoholic beverage industry; it’s not just a trend that will pass.

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As a result, more alcohol will be sold online in the future, especially RTD bottled cocktails, which could become a popular option for customers who want to continue enjoying drinks after the assessment time. According to a poll, online alcohol sales in the United States increased by 231% between March and April 2020 and the corresponding time in 2019.

Key Takeaways: RTD Bottled Cocktails Market

    • The RTD bottled cocktails market is expected to expand at CAGRs of 1% and 11.7% in East Asia and South Asia, respectively, through 2032.
    • North America and Europe RTD bottled cocktails markets are projected to generate 1% and 27.5% shares, respectively, in 2022.
    • The Latin America RTD bottled cocktails market is currently pegged at 2,11,365 trillion liters in terms of volume.
    • By sales channel, the online retail segment is set to expand at a CAGR of 1% in the forecast period (2022-2032).
    • Based on packaging, the glass segment is anticipated to generate a RTD bottled cocktails market share of nearly 0% in 2022.

“RTD bottled cocktails are expected to showcase high demand among millennials as key players are launching unique products with innovative ingredients and formulations to provide functional health benefits,” says a Future Market Insights analyst.

Competitive Landscape: RTD Bottled Cocktails Market

Key manufacturers of RTD bottled cocktails are mainly focusing on research and development activities to add value to their existing product portfolios. They are also striving to enhance their quality and product ranges by adopting advanced technologies and equipment.

    • In July 2022, Thomas Ashbourne, a producer of craft spirits, launched four premixed cocktails specially curated by its celebrity founding partners, namely, Playboi Carti, Ashley Benson, John Cena, and Sarah Jessica Parker.
    • In November 2020, Dutch drinks firm De Kuyper launched ready-to-drink cocktails with different flavors from berry, citrus, and fruits in the U.K, China, and the Netherlands.

More Valuable Insights on RTD Bottled Cocktails Market:

Future Market Insights, in its new report, offers an impartial analysis of the global RTD bottled cocktails market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

The study offers compelling insights based on product type (cider, gin, vodka, wine, whiskey, rum, hard sheltzer, cocktail), flavor (natural/unflavored, flavored), price range (economic, mid-range, premium), sales channel (on-trade/food service, institutional sale, retail, online retail), and packaging (glass, plastic) across seven major regions of the world.

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RTD Bottled Cocktails Market Outlook by Category

By Product Type:

    • Cider
    • Gin
    • Vodka
    • Wine
    • Whiskey
    • Rum
    • Hard Sheltzer
    • Cocktail

By Flavour:

    • Natural/Unflavored
    • Flavored
      • Citrus
      • Ginger
      • Apple
      • Vanilla
      • Berry
      • Tropical
      • Coconut
      • Jerk
      • Plantain
      • Mixed Fruits
      • Others

By Price Range:

    • Economic
    • Mid-Range
    • Premium

By Sales Channel:

    • On-Trade/Food Service
    • Institutional Sale
    • Retail
      • Hyper Market/Super market
      • Convenience Store
      • Specialty Stores
      • Liquor Shop/Beverage Exclusive
      • Airport Retail
    • Online Retail

By Packaging:

    • Glass
    • Plastic

Frequently Asked Questions

    • How big is the RTD bottled cocktails market?
    • At what CAGR is the RTD bottled cocktails market poised to expand through 2032?
    • At what CAGR did the RTD bottled cocktails market grow over the past half-decade?
    • What will be the RTD bottled cocktails market size in 2032?
    • What are the key drivers of RTD bottled cocktails market?
    • How are key players aiming to increase sales in the RTD bottled cocktails market?
    • Who are the key players operating in the RTD bottled cocktails market?
    • Which are the top countries driving the RTD bottled cocktails market?
    • What is the North America RTD bottled cocktails market outlook?
    • What is the share of India in the South Asia RTD bottled cocktails market?

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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