Digital Grocery Shopping Revolution in India Online Market Surges, Unveiling Key Trends and Competitive Strategies

India online grocery market Thrives: Projected to Reach USD 76.8 Billion by 2032, Fueled by Changing Consumer Habits and Increased Urbanization. Key Trends Include Growth in Fresh Produce and Breakfast & Dairy Segments, and Dominance of Online Payment Methods. Competitive Landscape Sees Intense Strategies from Players like Amazon, Godrej Nature’s Basket, Grofers, and Reliance Retail.

The India online grocery market size has been estimated at USD 4,540.0 Million in 2022 and is projected to grow at a CAGR of 32.7% from 2022 to 2032, reaching USD 76,761.0 Million by that time which surges the India online grocery market key trends

and chances.

The Indian online grocery market has expanded significantly in recent months due to changing consumer preferences, increasing urbanisation, and tech-savvy millennials who prefer to purchase online.

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KEY TAKEAWAYS:

  • Through 2032, the others segment of the India online grocery market share, which falls under the product type category, is anticipated to grow at a CAGR of 35.8%.
  • The fresh produce segment of the India online grocery market size, which falls under the product type category, is anticipated to grow at a CAGR of 35.2% through 2032.
  • The online sector of the India online grocery market size will grow at a CAGR of 33.6% through 2032.
  • The offline sector of the payment category for the India online grocery market will increase at a CAGR of 28.7% through 2032.
  • The product type category, which includes the snacks and beverages segment of the India online grocery market, had the highest India online grocery market share of 21.2% through 2032.
  • Through 2032, the breakfast & dairy category of the India online grocery market will hold the second-highest India online grocery market share, at 20.8%.
  • In the payment method segment of the India online grocery market, the online segment acquired the highest India online grocery market share, at 84.2%, through the year 2032.
  • In the payment method segment of the India online grocery market, the offline segment procured the second-highest India online grocery market share, at 15.8%, through the year 2032.

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People are increasingly using customizable and practical online platforms for grocery shopping rather than going to their local vendors as a result of growing disposable incomes and busier lifestyles, hence escalating the India online grocery market future trends.

Following the COVID-19 outbreak, the preference for grocery product delivery via the internet became more obvious. Consumers are shifting their attention to online grocery shopping due to the social distancing standards because it is not only convenient but also a safer option which results in the boosting of the India online grocery adoption trends.

In the upcoming years, the India online grocery market is expected to experience significant India online grocery market growth. Consumers are increasingly purchasing their regular groceries from a variety of online platforms thanks to initiatives like no contact delivery and online payment.

The dependence of consumers on the online platform has significantly increased as a result of the safety concerns surrounding the coronavirus and a sizable portion of the population working from home. In turn, this has given the India online grocery market a number of India online grocery market growth opportunities.

COMPETITIVE LANDSCAPE:

The India online grocery market is fragmented, and the players engage in fierce competition. By putting various strategies into practise, such as partnerships, mergers & acquisitions, and geographic expansion, key India online grocery market players are concentrating on increasing their India online grocery market presence.

These tactics assist the India online grocery market participants in geographically expanding their businesses and improving their product offerings on both the domestic and international markets.

In India online grocery market, some notable participants are Amazon India Pvt. Ltd.; Godrej Nature’s Basket Ltd.; Grofers India Pvt. Ltd.; Paytm E-Commerce Pvt. Ltd. (Paytm Mall); Reliance Retail Ltd. (Reliance Fresh); Spencer’s Retail; Supermarket Grocery Supplies Pvt. Ltd. (BigBasket); UrDoorstep eRetail Pvt. Ltd.

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Recent Development in the India Online Grocery:

  • New Launches:

In four more cities—Pune, Ahmedabad, Kolkata, and Chennai—Amazon India Pvt. Ltd. started operating its online grocery store Amazon Fresh in November 2020.

According to the business, the service was launched in these cities thanks to the growth of its specialised geographic network, which enables super-quick delivery services for groceries and daily necessities through the Amazon Fresh Store on Amazon.in.

Key Segments  

By Product Type:

  • Fresh Produce
  • Breakfast & Dairy
  • Snacks & Beverages
  • Meat & Seafood
  • Staples & Cooking Essentials
  • Others

By Payment Method:

  • Online
  • Offline (Cash on Delivery)

By Region:

  • South India
  • North India
  • West India
  • East India

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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