Thebaby toiletries market is estimated to be valued at US$ 11.1 billion in 2023. It is set to grow at 5.2% CAGR during the forecast period. The sales of baby toiletries are expected to surpass US$ 18.5 billion by 2033. The market is driven by several factors, including the rising demand for baby toiletries products, the growing popularity of travel-size baby toiletries, and the increasing awareness of baby hygiene.
In terms of product categories, baby shampoo remains the leading counter in United States. It accounts for 44% of the market worldwide. The high demand for baby shampoo is attributed to several factors. Parents are beginning to realize the necessity of proper hygiene for their children. This will lead to an increase in the use of baby shampoos.
The natural movement towards organic baby care products is contributing to the growth of USA market. Organic baby shampoos are easily available and affordable because of availability of many such brands.
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Manufacturers are launching specialized shampoos targeting specific needs. These shampoos often contain natural and organic ingredients, making them attractive to parents.
As per cosmetic info, baby shampoos are products designed to use on the hair of newborns and young children under the age of three. Due to their unique formulation, these products are gentle and non-irritating to eyes. Adults with sensitive skin or hair can also use these products.
As baby shampoos become popular, parents are likely to buy other baby toiletries such as body wash, bubble bath and lotions. This growing demand will create new opportunities for manufacturers to develop innovative products.
Parents are becoming aware of the importance of proper hygiene for their children. Manufacturers have an opportunity to launch innovative products that meet the needs of consumers. This includes development of baby care products with natural and organic ingredients.
Key Takeaways from the Baby Toiletries Market
- The global baby toiletries market is set to expand at 5.2 % CAGR between 2023 and 2033.
- The revenue generated from the sales of baby toiletries will reach a total of US$ 11.1 billion by 2023.
- By 2033, the global baby toiletries market is set to reach a valuation of US$ 18.5 billion.
- Growing usage of baby shampoo, especially natural and organic ones, in the United States will drive demand for baby toiletries.
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“As parents become aware of proper hygiene in the United States, demand for baby toiletries is likely to rise. Hence, key manufacturers are ensuring that their products meet safety standards.” Says a Future Market Insights Analyst.
Competition Landscape in the Baby Toiletries Market
Leading manufacturers in the baby toiletries market are focusing on offering novel products. These products are designed to meet the needs of a wide range of consumers. They are focusing on developing natural and organic products.
They are striving to make their products affordable so that all parents can access them. Several manufacturers are making sure that their products stand out from the competitors.
Coty Inc., JOHNSON’S Baby, and P&G are key companies in the United States baby toiletries market.
Recent Developments:
- In May 2022, JOHNSON’S Baby, a Johnson & Johnson trademark, introduced new paper-based filler packs. These are conventional bottles of baby shampoo, bedtime bath, and top-to-toe wash.
- In September 2021, Kylie Baby, a new baby care product brand created by Kylie Jenner, was launched. The brand’s direct-to-consumer website will be the only place to buy baby care items for infants and children.
Baby Toiletries Market Key Segments
By Product Type:
- Baby Shampoo
- Baby Wipes
- Baby Toothpaste
- Baby Bath Additives
- Baby Soaps
By End Users:
- New Born
- Infants
- Toddlers
By Sales Channel:
- Distributors/Wholesalers
- Hypermarket/Supermarket
- Specialty Store
- Convenience Store
- Online Retailer
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