According to FMI, the Market for Car Rental Services is Expected to Surpass US$ 307.5 Billion by 2033 | FMI

During the projected period, the market for car rental services is expected to grow at a compound annual growth rate of 7.2%. The market is projected to reach a valuation of US$ 307.5 billion by 2033, up from US$ 153.4 billion in 2023. The target market accounts for between 1% and 3% of the transportation market.

Substantial growth in the number of people taking business and leisure travel trips is spurring the demand for the car rental market in the forecast period. The widespread access to and use of the internet across developing as well as developed nations have helped enterprises in the market to expand their customer base with the aid of mobile applications. In addition, the subscription model introduced by many market players is expected to contribute to market growth.

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The rapid technological development is predicted to act as a key contributing factor towards the growth of market size. Technologically-enabled web solutions such as online sales and booking channels allow consumers to rent a car anytime, anywhere they want. Information management and hassle-free internet bookings are the technological advancements in this industry; they have improved customer information, corporate as well. These factors will complement the development of car rental market.

Once more, the increased dependence of consumers on smartphones for performing numerous activities that were previously performed using computers has changed how customers relate to car rentals. This is due to the fact that rapid technological advancements have enabled businesses in this industry by introducing different applications that will ensure a seamless booking process for customers, which ultimately leads global market growth.

The market is also significantly influenced by the introduction of concepts like opaque renting which is a booking platform that allows online customers to offer the value that they will pay for a specific travel-related product or service without knowing the brand beforehand. The brand is only revealed after the consumer makes an online purchase. This concept, thus, enables car rental businesses to grow and use their fleet to their full capacity. This trend is expected to have an immense impact on the car rental services market. Hence, technological advancements in mobile capacities along with advancing web-based media enable the growth of opaque renting which, in turn, drives the overall car rental market growth.

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Key Takeaways:

• Sharp rises in fuel prices will likely serve as an impediment to the global car rental services market.
• Favorable government initiatives like the implementation of policies regarding the reduction of carbon emissions will likely strengthen market prospects.
• The car rental market in the US will be driven by the presence of market leaders like The Hertz Corporation.
• China’s car rental market will dominate the East Asia region with East Asia registering a CAGR of 10.8% from 2023 to 2033.
• By car type, the economy cars segment will dominate the international marketplace.
• Based on end-users, the on-airport segment will account for over 40% of the market share.

Competitive Landscape 

Enterprise Holding Inc., The Hertz Corporation, Localiza-Rent A Car, Sixt SE, and Avis Budget Group, among others, are a few of the significant players in the car rental market profiled in the full version of the report.

In a competitive market, key players are keen on capitalizing on ongoing technological advancements. These organizations make use of web and mobile-based advancements to attract a wider consumer base. Strategic service offerings, mergers, and acquisitions are also employed by these participants to gain a competitive edge. For instance, Localiza Rent A Car SA merged with Car Rental Systems in 2020 to meet strategic guidelines for simplification and administrative and financial rationalization.

More Insights Into Car Rental Market 

In its latest report, FMI offers an unbiased analysis of the global car rental market, providing historical data from 2018 to 2022 and forecast statistics for 2023 to 2033. The report offers insights into a ten-year sales prospect, market drivers, opportunities, trends, and challenges. For a better understanding of the global market potential, growth, and scope, the market is segmented on the basis of car type, end-use, booking mode, sector, and region.

As per FMI reports, based on segmentation, the mobile app booking mode will be the most preferred booking segment during the assessment period. This category will register a CAGR of about 8% during this period. In terms of car type, though the economy segment will lead, the intermediate car type will register a significant CAGR of 7.5% from 2023 to 2033. Based on region, East Asia and South Asia will emerge as remunerative pockets for the car rental market. Where the East Asian car rental market will witness a 10.5% CAGR, the South Asian market is expected to undergo a CAGR of 8.8% from 2023 to 2033. This is attributed to the expanding tourism sector in countries like China and India. Other countries like the US and Germany will also contribute to the growth of the car rental market.