Powdered Beverages Market: A Comprehensive Analysis of Emerging Trends, Growth Drivers

The Powdered Beverages Market is rapidly expanding as customers seek quick and flexible beverage options. Powdered beverages have been a popular choice among health-conscious individuals and busy lives due to an increase in demand for on-the-go solutions and customised flavours. The market’s expansion is being driven by innovative product launches that cater to a wide range of tastes and inclinations.

The demand for heat-treated powdered beverage products with flavours like chocolate, fruit, coffee, and others has increased significantly in recent years. Because of convenience culture or the rise of breakfast options that can be consumed on-the-go, ready-to-mix and ready-to-eat foods are becoming more and more popular. This has increased demand for powdered soft drinks and other powdered beverages.

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Powdered beverages are seen to be a good substitute for ready-to-drink items. The expanding spectrum of application in many types of end goods, such as soft drinks, sports & nutritional drinks, fruit juices, and coffee, reflects the strong development in demand for powdered beverages. Consumers still favour single-serve powdered beverages over multi-serve versions because the former is more convenient.

Market Gains Remain Uphold by Extended Shelf-life of Powdered Beverages

The powdered beverages market is predominantly fueled by increasing awareness about the product and its associated health benefits. Surging demand for powdered beverages can be attributed to their convenience factor and relatively low cost, which are the ideal solution for consumers with hectic schedule and busy lifestyle. Moreover, powdered beverages do not have a specific temperature requirement to maintain quality or shelf life, thereby making them suitable choice for the camping, travelling, and similar occasions.

Single serve format of powdered beverages enables the consumption in the limited amount, which can be a competitive driver for the market over the liquid beverage market. Key players operating in the powdered beverages are introducing new and novel products with the high protein content, targeting health and wellness enthusiast. As the trend of health wellness has brought numerous products in the marketplace, such as fusion beverages, plant-based beverages, and organic drinks, manufacturers are targeted towards fortifying powdered beverages with nutritious ingredients.

Moreover, a growing number of consumers are seeking for organic and natural products, consisting of plant-based ingredients. Powdered beverage manufacturers are tapping into the current need of the market, coming with the innovative solutions. For instance, incorporation of pea protein in powdered beverages is gaining traction, as it is marketed to offer various health benefits.

As aversion of consumers towards synthetic or chemical ingredients has been evident, manufacturers are using natural food preservatives to extend shelf life of powdered beverage. Such factors are expected to create a positive outlook of the powdered beverages market.

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Powdered Beverages Market: Regional Analysis

North America and European continue to maintain leading position in the powdered beverages market. Strong presence of key market players and greater awareness and availability of the product in these regions are responsible for the high consumption of powdered beverages. Moreover, established distribution network in these regions contributes to maximum market share. However, high growth opportunities are expected in Asia, Latin America, and MEA, due to increase in consumer purchasing power and growing product awareness among the consumers.

Powdered Beverages Market: Key Participants

Some of the important participants in the powdered beverages market are:

Nestlé S.A.
•Chr. Hansen A/S
•TreeHouse Foods, Inc.
•Kraft Foods
•Simatek A/S
•Cargill Inc.
•Nellson LLC
•CP Kelco

The research report presents a comprehensive assessment of the powdered beverages market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as type, nature, application, and sales channel.

Powdered Beverages Market Segmentation

Key Companies Profiled

  • TreeHouse Foods Inc.
  • Nestle S.A.
  • Kraft Foods
  • Cargill Inc.
  • Simatek A/S/
  • Chr. Hansen A/S
  • Nellson LLC
  • CP Kelco 

Key Segments Profiled in the Powdered Beverages Industry Survey

Type:

  • Single Serve
  • Multi-Serve

Nature:

  • Organic
  • Conventional

Application:

  • Sports Drinks
  • Soft Drinks
  • Fruit Juices
  • Coffee
  • Others (Dairy, etc.)

Sales Channel:

  • Hypermarket/Supermarket
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Mass Grocery Stores

Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East & Africa

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Report Highlights:

A detailed overview of parent market
•Changing market dynamics in the industry
•In-depth market segmentation
•Historical, current, and projected market size regarding volume and value
•Recent industry trends and developments for Powdered Beverages Market
•Competitive landscape for Powdered Beverages Market
•Strategies for key players and products offered
•Potential and niche segments, geographical regions exhibiting promising growth
•A neutral perspective on market performance
•Must-have information for market players to sustain and enhance their market footprint

Author

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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