The future of the Grab and Go Bottles Market promises sustained growth with a projected 5% CAGR, positioning it to reach an estimated US$ 133.7 billion by 2033. As consumers increasingly prioritize convenience and on-the-go lifestyles, the demand for single-serve, ready-to-drink products encapsulated in grab-and-go bottles is expected to surge globally. Manufacturers are adopting advanced technologies, including aseptic packaging, to enhance product safety and minimize external contamination during packaging, contributing to the market’s expansion. The evolution of consumer preferences towards individual-sized drinking containers further fuels the market’s growth trajectory. With the convenience factor driving consumer choices, the Grab and Go Bottles Market is poised for innovation, offering functional and practical solutions that cater to the dynamic needs of today’s fast-paced lifestyles.
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Hence, increasing consumption of soft drinks, juices, and others and growing availability of aforementioned beverages in supermarkets, convenience stores, and many retail outlets are creating high revenue generation opportunities in the market.
With rising concern regarding the environment, leading beverage manufacturers are aiming at introducing sustainable liquid packaging solutions. For instance, Coca-Cola Co. announced launching sustainable grab and go bottles made of 100% recycled polyethylene terephthalate (PET) for its soft drink in February 2021.
A multiplicity of new products launches is expected to aid the market. Against this backdrop, the global grab and go bottles market is set to register 4.4% year-on-year growth between 2020 and 2021.
Based on material type, plastic is anticipated to remain the most preferred material in the market, accounting for nearly 3/4th of the sales in 2021. Attributes favoring the growth in the segment are low cost, lightweight, high durability, and versatility as compared to glass bottles.
“Growing preference of personal care and cosmetic product manufacturers towards adopting sustainable grab and go packaging solutions for serums, liquid foundations, body lotions, shampoos, and others is accelerating the growth in the market,” says a FMI analyst.
Business Growth Opportunities in the Grab and Go Bottles:
- Health and Wellness Focus: Capitalize on the growing consumer preference for healthier beverage options. Introduce grab-and-go bottles featuring functional ingredients, vitamins, and low-calorie options to meet the rising demand for health-conscious products.
- Sustainable Packaging: Embrace eco-friendly packaging solutions to appeal to environmentally conscious consumers. Invest in recyclable materials, reduced plastic usage, and innovative packaging designs that align with sustainability trends in the market.
- E-commerce Expansion: Leverage the online retail space to reach a broader audience. Develop user-friendly e-commerce platforms, establish partnerships with online retailers, and explore direct-to-consumer models to enhance accessibility and convenience for consumers.
- Personalization and Customization: Offer personalized grab-and-go bottle options to cater to individual preferences. Implement customization features such as flavor choices, nutritional content adjustments, or even personalized packaging to create a unique and engaging customer experience.
- Global Market Expansion: Explore opportunities to enter new geographical markets. Conduct market research to identify regions with untapped potential, adapt products to local preferences, and establish strategic partnerships to facilitate distribution and market penetration.
Trends in the Grab and Go Bottles Industry:
- Functional and Enhanced Beverages: Witness a surge in demand for beverages with added functionality, such as enhanced hydration, immunity support, or energy-boosting ingredients. Consumers are increasingly seeking beverages that offer more than just refreshment.
- Innovative Packaging Designs: Experience a shift towards innovative and eye-catching packaging designs. Unique shapes, vibrant colors, and interactive packaging elements are becoming popular to attract consumer attention and differentiate products on the shelf.
- Focus on Sustainable Practices: Witness a growing trend towards environmentally friendly packaging solutions. Consumers are increasingly conscious of the environmental impact of single-use plastics, prompting companies to adopt sustainable practices in packaging and distribution.
- Rise of Local and Artisanal Brands: Consumers are showing a preference for local and artisanal products. Smaller, niche brands that emphasize quality, authenticity, and unique flavors are gaining traction as consumers seek more personalized and authentic experiences.
- Technology Integration: Experience a rise in technology integration, including smart packaging and augmented reality elements. Brands are incorporating technology to enhance consumer engagement, provide product information, and create an interactive and memorable experience for users.
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Key Restraints
- High cost, less durability, and low shock withstanding characteristics of glass compared to plastic are hindering the sales of grab and go bottles across the glass segment.
Competitive Landscape
Top five companies operating in the global grab and go bottles market are Amcor Plc., Nampak Limited, Ardagh Group S.A., Owens-Illinois, Inc., and Graham Packaging Company, Inc. These players are anticipated to collectively to hold around 10% to 15% of the sales in 2021, as per FMI.
Prominent manufacturers are emphasizing on increasing their production capacity to meet the growing demand for bottles among various end use industries. Moreover, some of the companies are aiming at collaboration, zero waste packaging, to meet the sustainability goals and strengthen their gobal foot print. For instance,
- In October 2021, Alianza Team a high food-tech solutions provider, announced entering into a collaboration with a leading packaging company Amcor plc to launch a sustainable cooking oil bottle made 100% recycled content in Columbia. The product launch will assist companies to strengthen its sustainable packaging portfolio.
- In January 2021, Amcor plc announced introducing its single-serve plastic bottles equipped with advanced barrier technology for dairy products to keep the content fresh for up to 90 days, protect the product from harmful ultraviolet (UV) rays, and maintain its original flavors.
Some of the key players operating in the market profiled by FMI are:
- Amcor Plc.
- Nampak Limited
- Ardagh Group S.A.
- Gerresheimer AG
- Owens-Illinois, Inc.
- Berry Global Group, Inc.
- KanPak LLC
- Graham Packaging Company, Inc.
- ALPLA Werke Alwin Lehner GmbH & Co KG
- Vidrala SA
- Intrapac International Corporation
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By Material Type:
- · Plastic
- o Polyethylene (PE)
- o PET
- o Polypropylene (PP)
- o Others
- · Glass
By Capacity:
- Up to 250 ml
- 251-500 ml
- 501-1000 ml
- Above 1000 ml
By End Use:
- Food
- Sauces & Condiments
- Soups & Syrups
- Dairy Products
- Others
- Beverages
- Alcoholic
- Non-alcoholic
- Tea & Coffee
- Juices
- Soft Drinks
- Bottled Water
- Others
- Cosmetics & Personal Care
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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