The global pouch market is poised for robust expansion, with a forecasted Compound Annual Growth Rate (CAGR) of 5.3% from 2022 to 2032, according to the latest study. Projections indicate a significant surge in pouch sales, escalating from US$ 50.5 billion in 2022 to an estimated US$ 84.6 billion by 2032. This growth trajectory is driven by the widespread adoption of pouch packaging across diverse industries, including food and beverage, pharmaceuticals, and personal care. As consumers increasingly prioritize convenience and sustainable packaging, the pouch market is anticipated to play a pivotal role in meeting these evolving demands.
The global pouch market is projected to expand due to rising demand for packaged foods and the cost-effectiveness of pouches. Furthermore, factors such as aesthetic appeal and increased demand from end-users will contribute to the growth in the market over the forecast period.
The Asia Pacific pouch market has demonstrated remarkable growth in terms of value from 2015 to 2022, establishing itself as the fastest-growing segment in the packaging industry. This trend is primarily driven by the increasing demand for pouches in populous countries such as India and China, reflecting the immense growth potential of the Asia Pacific pouch market.
Pouch packaging offers a combination of cost savings and an attractive aesthetic appearance for products, making it an appealing choice for both consumers and manufacturers. Moreover, the versatility of pouches has led to their widespread adoption across various industries, including food and beverages, personal care, home care, chemicals, and agriculture. This diversification in pouch usage further propels the demand for pouches in the Asia Pacific region.
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As consumer preferences for convenient and eco-friendly packaging solutions continue to evolve, the Asia Pacific pouch market is expected to maintain its growth trajectory, capitalizing on the advantages of pouch packaging across a wide array of industries.
Pouches use less material in their production, making them less costly than rigid packaging formats. Furthermore, due to their light weight and flexibility, CPG companies are gradually choosing pouches over rigid packaging products like composite cans, containers, boxes, etc. to reduce shipping costs.
Flat pouches take up less room in retail stores and can be readily stacked on top of one another, allowing for more product display than other packaging styles. Furthermore, consumers find stand-up pouches on retail shelves more appealing, and the packaging format offers a larger surface area on which high-quality graphics may be printed, resulting in the product type grabbing customer attention in retail outlets more easily than bottles and boxes.
Key Takeaways from Pouch Market
· In terms of material, the metal/foil segment is expected to dominate the global market over the forecast period.
· Based on product type, the stand-up pouches will account for 85% of demand share in the forecast period, growing at a CAGR of 6.1%
· Asia Pacific pouch market is to hold about 24% of the global market share during the forecast period.
· South Asia is anticipated to be the most attractive region for the pouch market during the forecast period owing to the growing food and beverages industry in India and China.
“To enhance convenience and streamlined e-Commerce operations, an increasing number of food and beverage firms are resorting to flexible packaging. This is driving the demand for pouch packaging solutions”–comments FMI Analyst
Pouch Market Landscape
- Amcor,
- Smurfit Kappa Group,
- Sonoco Company Ltd.,
- Mondi Plc,
- Sealed Air,
- Huhtamaki Oyj,
- Constantia Flexibles,
- Coveries,
- Clondalkin Group,
- Goglio Spa,
- Wipf Holding AG,
- KOROZO,
- Proampac,
- Gualapack S.p.A.,
- Daklapack Group.
Market Drivers for Pouches:
- Convenience and Portability:
- Pouches are often chosen for their convenience and portability, making them popular for on-the-go consumption and travel-friendly packaging.
- Lightweight and Cost-Efficient:
- Pouches are generally lighter than traditional packaging materials, contributing to reduced transportation costs and environmental impact.
- Innovative Materials and Designs:
- Advances in materials and manufacturing technologies enable the creation of pouches with improved barrier properties, shelf life, and customizable designs, attracting consumers and manufacturers alike.
- Sustainability Focus:
- Growing environmental concerns have led to an increased demand for sustainable packaging solutions. Pouches, particularly those made from recyclable materials, may gain traction in the market.
Market Restraints for Pouches:
- Limited Recycling Options:
- Some types of pouch materials may be challenging to recycle, and the lack of established recycling infrastructure for certain materials could hinder the sustainability aspect of pouch packaging.
- Perception of Quality:
- In certain markets, there may be a perception that products in pouches are of lower quality compared to those in traditional packaging formats, which could impact consumer preferences.
- Barrier Performance:
- While advancements have been made, certain products may still require specific barrier properties that are more easily achieved with traditional packaging formats, limiting the use of pouches in certain applications.
- Cost of Production:
- Depending on the materials used and the manufacturing processes involved, pouches may have higher production costs compared to some traditional packaging options, affecting their widespread adoption.
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Pouch Market by Category
By Material:
- Plastic
- Metal/Foil
- Paper
By Product:
- Stand up
- Flat Pouch
- Rollstock
By End Use:
- Food & Beverages
- Pharmaceuticals
- Cosmetic & Personal Care
- Consumer Electronics
- Homecare
- Automotive
- Chemicals
By Region:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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