According to the latest findings conducted by Future Market Insights, safari tourism in Africa is expected to create lucrative growth opportunities over the forecast period from 2023 to 2033. The global market revenue is expected to be US$ 18,014.3 Million by the end of 2023.
In the long term, tourism is estimated to reach around US$ 31,422.7 Million in 2033. The idea of safari can be traced back to former U.S. president Teddy Roosevelt. He gave the idea of safari which was soon popularized in all over America.
A safari is known as an overland journey that is frequently taken by tourists to Africa. Earlier, an excursion of this nature frequently involved a large hunt. Originally, the word “safari” was simply a shortened form of the Swahili word “safari,” which means “journey.” In a more regal or regale time, the main purpose of a safari was to hunt, shoot, and then drag the kill overland by a group of local tribes’ people. In a nutshell, safari is known as a vacation taken by adventurers in order to view and capture wildlife or engage in hiking in addition to sightseeing.
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The major draw for tourists is witnessing wildlife in its natural habitat, including elephants, lions, leopards, buffaloes, hippos, and rhinos. The flu period had a significant detrimental effect on industry expansion. In 2021, a significant fraction of safari travel providers had lost the majority of their reservations. Safari tourism in Africa is expected to revive over the coming years with accelerated tourism in Africa.
One of the most popular and desired kinds of vacation in Africa is a safari. Most people agree that doing a safari is the only “thing to do” in Africa. A safari in Africa typically connotes a wildlife safari. People are drawn to witness the wild animals in their native habitats, including lions, elephants, rhinoceroses, giraffes, zebras, leopards, and many others. Travelers today desire a thorough understanding of the local cultures of the destinations they visit. This issue is being taken into account by a number of new industry participants who are giving safari tourists a customized experience and so fueling market expansion.
Key Takeaways
- Rising per capita income is primarily driving up demand for safari tourism in Africa and around the world. Furthermore, the demand for safari tourism in Africa is being driven by rising tourism spending, an increase in the number of urban working-class people, and an increase in global GDP.
- A massive opportunity exists for safari tours in Africa, where it is still in its infancy. Innovative ideas like ethno-tourism are developing as potential growth areas for safari tourism in the continent’s tourism industry.
- Luxury safari experiences are rapidly becoming more popular among tourists. Without sacrificing their standard of living, tourists can see the majesty of African animals and tribal life in their natural settings.
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- Luxury Safari is a combination of a tribal and contemporary vacation destination where guests may enjoy all the comforts of home. Another obvious tendency is the evolution of the safari into a vacation focused mostly on sightseeing and wildlife photography.
- Several parts of Africa are prospering attributing to the rise in safari-driven tourism, and some of that money is going back into improving the safari experience for visitors. Furthermore, business tourism is exponentially expanding across the continent.
- This has resulted in the region’s strong economic growth, particularly in East Africa, while domestic and intra-African travel is expanding as a result of the big 5 increasing incomes and urbanization.
- In Africa, safari travelers frequently hope to see the big five (elephant, rhino, cheetah, lion, and zebra). Safaris in Africa are becoming more and more well-liked as a result of chimpanzee and gorilla trekking.
Competitive Landscape
The top safari tourism amenities are what well-known firms in the sector strive to provide their prestigious patrons. As a result, these businesses are essential to the growth of commerce everywhere in the world.
Key market participants are forming mergers, acquisitions, and strategic alliances to broaden their regional reach. To deliver cutting-edge features and draw clients, major operators are constantly implementing unique technologies like virtual reality, artificial intelligence, and IoT.
More Insights into the Safari Tourism in Africa Market
The number of visitors visiting Africa is rising, and more people are traveling there from the Middle East, Brazil, Russia, India, and China. All of these nations are thought to be at a comparable stage of newly advanced economic development.
Safari Tourism in Africa Market by Category
By Direct Suppliers:
- Airlines
- Hotel Companies
- Car Rental
- Train
- Tour Operators
- Government Bodies
By Indirect Suppliers:
- OTA (Online Travel Agency)
- Traditional Travel Agencies
- TMC’s (Travel Management Companies)
- Corporate Buyers
- Aggregators
By Age:
- Under 18
- 18-25
- 26-35
- 36-45
- 46-55
- Over 55
By Demographic:
- Male
- Female
- Kids
By Nationality:
- Domestic
- International
By Group Type:
- Corporate
- Family
- Couples
- Youth Groups
- Single Tourists
By Type:
- Adventure Safari
- Private Safari
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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