The market for natural cosmetic color is expected to grow at a compound annual growth rate (CAGR) of 5.01% from 2022 to 2032 when it was estimated to be worth US$ 68.46 billion.
As the natural products industry grows, more and more people are using natural ingredients in food, cosmetics and personal care items. The colors in plants, vegetables and fruits are usually used to make natural makeup shades. Beet, red cabbage and hibiscus fruit extract are a few examples of things used from nature to make cosmetic colors naturally.
Natural and organic colors, made from real things are given in liquid, powder or paste forms. They can be changed to suit your needs. More and more natural beauty products are starting to use coloring agents from plants, bugs, and seaweed. Makers of natural makeup colours are focusing on using permitted and listed natural colorants allowed by laws in a certain country.
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The natural organic colors are available in the form of liquid, paste, powder, and powder blend formats, with options available for customization.
Sales of natural cosmetic colors are rising due to the growth in the natural products industry and increased consumer interest in natural ingredients in cosmetic, food, and personal care products.
Increasing Demand for Natural and Organic Cosmetic Products Driving Natural Cosmetic Color Market Growth
Increasing awareness among consumers regarding the benefits of natural cosmetics is driving the demand for natural beauty products. In response to growing customer demand for natural cosmetics, manufacturers are increasingly focusing on using colorants derived from natural sources such as plants, fruits, and vegetables. Growing interest in chemical-free cosmetic products, and rising standard of living, especially in developing economies are fueling demand for natural cosmetic products. Moreover, the trend of green cosmetics is also leading to the development of new cosmetic products using natural ingredients.
With lipstick as most widely used cosmetic product, manufacturers are focusing on producing natural lipstick using natural colorant and pigments derived from fruits, roots, seeds, and leaves, thereby, providing range of colors. Plum, beetroot, grapes, blueberry are some of the common sources used for natural cosmetic color in lipstick. In recent years, fruit pigments have gained traction as natural cosmetic color in addition to the antioxidants and vitamins found in fruit pigments.
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Manufacturers Focusing on Extraction and Preservation of Active ingredients in Natural Cosmetic Colors
Manufacturers offering natural cosmetic products are increasingly focusing on extraction, and handling of natural colors using novel techniques such as microwave assisted extraction and ultrasonic assisted extraction. Along with adding natural color in cosmetic product, using technology to preserve active ingredients suitable for skincare in colorants is also one of the focus areas of manufacturers in natural cosmetic color market.
Improvement in the texture of the cosmetics using natural pigments and colors without using toxic substance and chemicals is also gaining traction in the natural cosmetic product market. Moreover, incorporation of modern technologies to cope with the safety concerns of natural colorants is also being focused on by manufacturers and researchers.
Regulations on Natural Color Additives in Cosmetics to Hamper Natural Cosmetic Color Market
Regulations on use of natural colors and pigments in the cosmetic products are challenging the growth of natural cosmetic color market. Regulatory bodies worldwide have approved list of natural and organic colors that can be used in cosmetics and personal care products. For instance, the FDA has the list of approved natural colorants for use in the cosmetics and personal care products. The natural colors are also restricted on basis of quantity and way in which these colors can be used in various natural cosmetic products.
Moreover, significant risk of adulteration of natural colors, ranging from misuse of term natural on product label to cases of chemical and microbial contamination from sources of raw materials. This is also leading to some stringent regulations and safety standards to address issues in all stages including extracting, processing, and application of colors in natural cosmetics derived from natural sources.
Key Players:
- Burt’s Bees
- 100% pure
- L’Ore’al
- Avon Product Incorporation
- Charlotte Tilbury
- MAC
- ILIA Beauty
- RMS Beauty
- KOSAS
- JUICE Beauty
Key Segments Profiled in the Natural Cosmetic Color Market
By Type:
- Skin Care
- Hair care
- Color Cosmetics
- Fragrance
- Oral Care
- Toiletries
By Application:
- Male
- Female
- Unisex
- Baby
By End-Use:
- Personal Care (Household)
- Salon & Spa
By Sales Channel:
- Hypermarket/Supermarket
- Online Stores
- Convenience Stores
- Speciality Stores
- Wholesale/Distributors
- Club Stores
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