The Gift Packaging Industry plays a pivotal role in enhancing the presentation and appeal of gifts, contributing to the overall experience of giving and receiving. Gift packaging involves the design, production, and distribution of various materials and containers used to wrap, encase, or present gifts for occasions such as birthdays, weddings, holidays, and corporate events.
The global Gift Packaging Industry is on a trajectory of significant growth, with an estimated market value reaching an impressive US$ 37.4 billion by the year 2033. The demand for gift packaging is set to maintain a steady Compound Annual Growth Rate (CAGR) of 4.3% through the forecast period, starting from its current valuation of US$ 25.3 billion in 2023.
In the enchanting realm of heartfelt gestures and joyous surprises, the Gift Packaging Industry takes on the magical role of a silent storyteller, weaving tales of anticipation and delight. Beyond the mere act of concealing a present, gift packaging is a language of its own, expressing sentiments, elevating occasions, and transforming the act of giving into an art form. Join us on a journalistic journey into the captivating world of the Gift Packaging Industry, where each ribbon tied and paper folded symbolizes more than just aesthetics—it encapsulates the essence of celebration, thoughtfulness, and the timeless tradition of expressing affection through beautifully wrapped treasures.
Businesses are turning to e-commerce platforms to elevate their sales. Even gift packaging vendors provide their solutions online and reap the benefits of economies of scale. By taking into account the recent market trends, gift packaging solutions merchants can sustain their existing customers, attract new ones, and reinforce their market presence.
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Market Drivers:
- E-commerce Growth: The rise of e-commerce has led to an increased need for efficient and attractive gift packaging for online orders, boosting the market.
- Brand Differentiation: Companies use creative and branded gift packaging to differentiate their products and enhance brand recognition.
- Seasonal Demand: Gift packaging experiences spikes in demand during peak gifting seasons, such as holidays, birthdays, and special occasions, driving the need for a variety of packaging options.
- Customization and Personalization: Consumers seek unique and personalized gift packaging to make their gifts stand out, driving the demand for customized packaging solutions.
- Sustainability: Eco-friendly gift packaging options are gaining popularity as consumers and brands prioritize sustainability and environmentally responsible choices.
Key Market Trends
Gift box manufacturers are embracing the prevailing trend of minimalistic aesthetics, aligning with the evolving preferences of consumers. Renowned brands such as Zazzle and Etsy are at the forefront, offering an extensive portfolio of minimalistic designs that resonate with contemporary tastes.
Leading players in the market, including Karl Knauer KG and DS Smith plc, are adopting new trends in gift wrap and customized prints. This strategic shift not only enhances design flexibility but also provides added convenience for consumers. The incorporation of these trends is poised to elevate the overall consumer experience.
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Key Developments in the Gift Packaging Industry
- Manjushree Technopack Limited, a prominent packaging firm in India, acquired Classy Containers, one of the biggest custom-model rigid packaging firms, in August 2021. This development will help Manjushree Technopack Limited strengthen its position in this robustly flourishing market.
- Gift Wrap My Face, a self-portrait wrapping paper promoted by Khloe Kadarshian, Oprah, and Whoopi Goldberg, was developed by two ad agency creatives and acquired by Build A Head LLC in November 2021. The involved brands offer customized products for holidays, birthdays, anniversaries, birth announcements, graduations, and more. Apart from this, the brands exemplify the firm’s dedication to providing delights in all achievements of life goals.
Key Players
- Hallmark Cards
- Packlane
- Smurfit Kappa Group
- Ebro Colour GmbH
- Interpack
- Card Factory
- DS Smith plc
- IG Design Group plc
- Karl Knauer KG
- Mondi plc
- Manjushree Technopack Limited
- Qwikcilver Solutions
- Diageo
Key Segmentation
By Packaging Type:
- Primary
- Secondary
- Tertiary
By Product Type:
- Gift Boxes
- Containers
- Ribbon & Bows
- Gift Sacks
- Gift Bags
- Wrapping Paper
- Tissue Paper & Shreds
- Cellophane Over Wrap & Bags
- Gift Cards & Money Holders
- Others
By Material:
- Plastic
- Paper & Paperboard
- Metals
- Glass
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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