The global reusable incontinence products market is slated to expand at a 6.1% CAGR from 2023 to 2033, according to a Future Market Insights report. By the end of the said forecast period, a valuation of US$ 1,242.8 million is expected for the market. The incidence of urinary and rectal incontinence is rising significantly across the world. Patients are therefore opting for products aimed at providing comfort and relief, thus stimulating demand.
According to data published by the National Health Service, urinary incontinence affects 13% of women and 5% of all men at some stage of their lives. In the United Kingdom alone, between 3 to 6 million people suffer from urinary incontinence. It further states that up to 50 million people in the developed world may be affected by this condition.
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In the present scenario, incontinence management is dependent on single-use products. There is a perception that single-use, or disposable, incontinence products are more hygienic, in the sense that they can be thrown away after use. This prevents chances of any kind of pathogen-borne infections from spreading. But the use of these disposable products also raises questions about their accumulation and eventual environmental pollution.
Healthcare providers are, therefore, advocating increased incorporation of reusable incontinence products in combination with disposable ones. A prominent trend reflected in this industry is an emphasis on sustainability. Brands suggest mix-and-match use of reusable as well as disposable products to improve the sustainability quotient of the approach towards battling incontinence, without compromising on efficiency and convenience associated with the use of products.
Key Takeaways from the Market Report
- By product type, reusable incontinence pads accounted for 32% of all sales in 2022
- Reusable incontinence pads are most widely sold across hypermarkets/supermarkets, yielding 16.2% of all revenue
- 3 out of 10 reusable incontinence pads are likely to be sold across the United States
- Germany to emerge as a significant market in Europe, accounting for 6.6% of total reusable incontinence products demand
- China is likely to be the fastest growing market, expected to register a CAGR of 8.3% from 2023 to 2033
- From 2023 to 2033, the reusable incontinence products market is expected to grow by 1.8x
“The geriatric population base globally is rising exponentially, which is leading to a sharp increase in the incidence of urinary and fecal incontinence. Manufacturers, therefore, are tailoring product specifications to suit the comfort and convenience of such patients, opening new growth frontiers,” remarks an analyst at FMI.
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Competitive Landscape
Prominent players operating in the reusable incontinence products market include Kimberly-Clark Corporation, The Proctor & Gamble Company, MediFabrik s.r.l, Essity AB, Cardinal Health Inc., Medline Industries Inc., Ontex International N.V., Attindas Hygiene Products, Activ Medical Disposable, Royal Medical Solutions Inc. and Abena Group among others.
- In February 2022, Kimberly-Clark Corporation acquired a majority stake in Thinx Inc. The latter is a disruptor and leader in reusable period and incontinence underwear. The acquisition has enabled Kimberly-Clark to better address bladder leak and incontinence problems in the long run
- Royal Medical Solutions Inc. offers a range of washable waterproof underpads bed pads for incontinence management. These pads are specifically designed for disability or individuals with body dysfunctions. These pads are especially suitable for elderly patients
More Insights Available
Future Market Insights offers an unbiased analysis of the reusable incontinence products market, providing historical data from 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the reusable incontinence products market, the report is segmented on the basis of product type (adult cloth diaper, reusable incontinence pads, reusable underpads, and reusable briefs), end user (men, women, and kids), price range (mass/economic and premium), size (small, medium, large, and x-large), and sales channel (direct sales, online retailing, and others) across seven major regions (North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa).
Key Segments Covered in the Reusable Incontinence Products Industry Survey
By Product Type:
- Cloth Adult Diapers
- Reusable Incontinence Pads
- Reusable Incontinence Underpads
- Reusable Briefs
By End User:
- Men
- Women
- Kids
By Price Range:
- Mass/Economic (US$ 10 to 75)
- Premium (US$ 75 & Above)
By Size:
- Small
- Medium
- Large
- X-Large
By Sales Channel:
- Direct Sales
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Mono Brand Stores
- Specialty Stores
- Drug Stores
- Online Retailing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
About the Consumer Product Division at Future Market Insights
The consumer product team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations with the objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analysing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.
About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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