The global oatmeal market is expected to be worth US$ 5.3 Billion in 2022, and to increase at a CAGR of 6.8% over the forecast period, reaching US$ 10.2 Bn in 2032. Oatmeal is the end product of processed, crushed, or rolled oat grains consumed mostly during breakfast. Oatmeal is enjoyed with fruits, nuts, milk, and many other nutritious beverages.
cereal on a worldwide scale. Consumers gain nutritional benefits such as fibre, protein, minerals, and vitamins.
The muesli market has expanded significantly in recent years, thanks mostly to consumers’ rising awareness of the numerous health benefits of oats. In response to the rising demand for natural and nutritious breakfast options, Muesli product innovations have been launched to meet a variety of dietary requirements. As more people focus their health and seek quick but nutritious meal options, this trend is projected to continue.
Muesli has a variety of health benefits, including the capacity to avoid ailments including heart disease, diabetes, and obesity. Muesli can help decrease cholesterol because of its high level of unsaturated fatty acids.
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It is also important in the fight against cancer due to its antioxidant characteristics. The absence of gluten in oats is also a market advantage, as consumers are willing to pay more for gluten-free products. The global muesli market is predicted to grow significantly due to rising global demand for convenience foods. The food and beverage business has increased muesli production to meet customer demand. Muesli sales will skyrocket during the forecast period as the vegan population expands.
Also, the spontaneous rise in consumers’ disposable income in developing nations like China, India, and Japan is expected to create a surge in demand for oatmeal as most of these consumers are involved in busy lifestyles.
Oatmeal Market Growth Driven by Consumers’ Changing Lifestyles
As the world is evolving, so is the consumers’ lifestyle. Presently, most individuals are involved in strenuous activities that make them lazy and unable to cook. The food and beverage industry has focused on this consumers’ sentiment by innovating time-saving food products like oatmeal to globally foster the growth of its market. Consumers spend the majority of their earnings on healthy time-saving food items with high nutritional value. The global oatmeal market, a segment under the convenience food category, is expected to grow tremendously during the forecast period as the food and beverage industry grows.
In addition, the growing popularity among consumers regarding the health benefits offered by plant-based products is suspected to foster the growth of the industry. Veganism is on the rise in the Asia Pacific and North America and is expected to drive the global oatmeal market’s growth since it’s a cereal product. Furthermore, manufacturers are adopting new business strategies such as merging acquisition, consolidation, and product innovation to fuel the industry’s growth and expand its products to regions where they have no foothold.
Oatmeal Market Restraint
Oatmeal can be substituted by products like buckwheat, quiona, brown rice, cornflakes and other convenience food products.
And this has a negative impact on the growth of the market as the competition from these substitute products might decline oatmeal sales globally.
Oatmeal Market: Region-wise Analysis
Based on geography, the global oatmeal market is dominated by Europe since the revenue generated annually from this region is higher than that of any other.
With prominent players present in this region, Europe is expected to remain in dominance during the forecast period and aftermath.
North America and the Asia Pacific are expected to be the fastest-growing market over the foreseeable period due to the rising demand for oatmeal from various end-user sectors like the cosmetic and food and beverage industries.
Latin America, Africa, and the Middle East are estimated to register significant growth as the market is fresh in these regions.
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Oatmeal Market by Category
By Nature, Oatmeal Market is Segmented as:
- Organic
- Conventional
By Type, Oatmeal Market is Segmented as:
- Steel Cut Oats
- Regular Rolled Oats
- Quick Oats
- Instant Rolled Oats
- Whole Oat Grains
- Scottish Oats
- Others
By Sales Channel, Oatmeal Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region, Oatmeal Market is Segmented as:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
Author
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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