It is projected that the diving tourist industry would grow to a value of US$ 2,940 million by 2022. Sales are expected to grow at a strong 6.0% CAGR, according to the analysis, and the market worth will exceed US$ 5,281 million by 2032. Between 4% and 6% of all travel sales worldwide are made up of the diving tourism industry.
Diving tourism is a thriving industry, captivating enthusiasts and adventurers worldwide. With breathtaking underwater landscapes and diverse marine life, this market has experienced significant growth. Popular destinations like the Great Barrier Reef, Maldives, and Red Sea attract millions of visitors annually.
The market caters to both novice and experienced divers, offering certification courses, guided dives, and liveaboard experiences. Dive resorts and operators provide state-of-the-art equipment and expert instructors, ensuring a safe and enjoyable underwater experience.
Environmental sustainability is a key focus, with initiatives promoting coral reef conservation and responsible diving practices. The industry contributes to local economies, creating jobs and supporting marine conservation efforts.
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Consumers are increasingly interested in unique experiences such as wreck dives, cod holes, and minke whales, hence the feature dive sub-sector of the business is gaining traction. Smaller operators are more likely to provide these specialty dives, which are often only available for a limited time.
In addition, the companies are focusing on forming relationships with domestic tour operators in order to develop their business and obtain a competitive advantage.
Key Takeaways:
- Based on diver type, the active diver segment is predicted to account for a dominant share of 45% in the market through 2032.
- In terms of consumer orientation, the men segment held 60% of the total market share in 2021, and the trend is expected to continue over the forecast period.
- By booking channel, the online booking segment is anticipated to hold a noteworthy share of 48%.
- In terms of age group, demand in the 26-35 segment will continue gaining traction through 2032.
- Demand in the South Asia diving tourism market will grow at 8.3% CAGR owing to increasing influx of diving tourists in Philippines.
- Based on tour type, sales in the group tour segment will remain high over the forecast period.
- The U.S. will emerge as a lucrative market in North America diving tourism market, registering 5.6% CAGR during the forecast period.
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Who is winning?
Leading manufacturers of diving tourism are focusing on smart promotional strategies, advertisements, and new diving destinations to improve sales in the market.
Major players:
- The Natural Travel Collection Ltd
- PADI Travel
- Dive The World
- Fly & Sea Dive Adventures
- World Dive and Sail International
- Ultimate Dive Travel
- Hidden Depths Dive Tours
- Project Expedition
- Scuba Travel
- Bluewater Travel
- Entrada Travel Group
- Island Expeditions Company Limited
- Pro Dive Cairns
- Dive Adventures
- Liveaboard Adventures
- National Geographic Expeditions
- Deep Blue Adventures
- Caradonna Adventures
- Advanced Diver Mexico
- Asia Diving Vacation
Global Diving Tourism Market by Category
By Diving Type:
- Drift Diving
- Deep Diving
- Wreck Diving
- Others
By Diver Type:
- New Diver
- Casual Diver
- Active Diver
- Professional Diver
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
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