The baby bath and shower products market is projected to be worth US$ 3 billion in 2023 and is anticipated to grow to US$ 6 billion by 2033. For the projection period, the adoption of baby bath and shower products is anticipated to grow at a CAGR of 7.2%.
Biotechnology expertise is being used by the players to build high-performance baby bath and shower products, attracting a large number of customers. The use of such expertise is prominent in the highly competitive industry with great investment in research and development facilities.
For example, Massey Medicinals Company offers the ‘Candida Freedom’, a handcrafted product line, which includes biodegradable soaps and bath salts. These products contain probiotic lactospore, a Sabinsa Corporation-developed bacillus coagulans strain.
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Furthermore, due to their proven benefits, ensuring safe and radiant skin, products based on micro-biome technology are in high demand. JooMoo Ltd., for example, produced a baby body wash with its own Microbiota Immune Response Control (MIRR) technology.
This ‘three-in-one’ product, is offered on various sales platforms and are designed to cleanse, disinfect, and moisturise the baby skin. As a result, the growth of the bath and shower products industry is likely to be aided by the introduction of biotechnology.
FMI in its latest study has forecasted the market to rise at a CAGR of 6.1% between 2021 and 2031, in terms of volume of sales.
Key Takeaways from the Baby Bath and Shower Products Market Study
- The U.S. will remain a leading baby bath and shower products market, accounting for over 76% of sales in North America in 2021.
- Rising demand natural and chemical-free ingredients in baby shampoo and soaps is expected to drive the sales in the Japan and South Korea.
- In terms of product type, soap and shower gel is expected to hold a dominance through the forecast period.
- Baby bath and shower products demand to rise at 4.8% in the U.K. Sales however will surge at a higher pace in France and Spain.
- Despite hypermarkets/ supermarkets’ dominance, sales via online retailers are expected to increase at a higher rate.
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Key Players in the Market
- Kimberly Clark
- Johnson & Johnson’s Company
- Procter & Gamble Company
- Unilever
- Wipro
- Burt’s Bees
- Avon Products, Inc.
- Beiersdorf AG
- Loreal SA
- Chicco
- Babyganics
- Himalaya
- Sebapharma
- Weleda
- Green People
Get Valuable Insights into the Baby Bath and Shower Products Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global baby bath and shower products market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the baby bath and shower products market based on the product type (shampoo, conditioner, soap and shower gel, and others), price (premium baby care products (>US$ 50) and mass baby care products (US$ 0-US$ 50), and sales channel (hypermarkets/ supermarkets, specialty stores, multi-brand stores, online retailers, wholesalers & distributors, and other sales channels), across seven major regions.
Market Segmentation
By Product Types:
- Shampoo
- Conditioner
- Soap and shower gel
- Others
By Price:
- Premium baby care products (>US$ 50)
- Mass baby care products (US$ 0-US$ 50)
By Sales Channel:
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Wholesalers & Distributors
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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