Anticipated to hit US$ 42,881.3 million by 2033, the global market for mobile cases and covers is on a trajectory of substantial growth, with a projected Compound Annual Growth Rate (CAGR) of 5.8% from 2023 to 2033. As of 2023, the market is valued at US$ 24,401.2 million, marking the outset of this robust expansion. This growth is fueled by the increasing importance of mobile device protection and personalization, driving consumers to invest in durable and stylish cases and covers, thereby reshaping the dynamics of the global mobile accessories market.
Driven by shifting lifestyle trends and rising consumer spending power, the mobile cases and covers industry is witnessing significant transformation. As consumers increasingly prioritize the longevity of their smartphones, the adoption of protective cases and covers becomes crucial, reflecting a broader trend towards safeguarding and personalizing mobile devices.
While North America and Europe boast substantial mobile-friendly populations, it is the Asian countries that lead the way. In recent years, nations like India, China, Singapore, and Malaysia have experienced remarkable smartphone penetration, and this trend is anticipated to persist in the foreseeable future.
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Studies reveal that the average Indian consumer consumes 12 GB of data monthly, witnessing the addition of approximately 25 million new smartphone users every three months. With an impressive 1.18 billion mobile connections and 600 million smartphones as of October 2021, India exemplifies the widespread embrace of smartphones. The near-universal presence of protective cases and covers underscores their vital role in safeguarding and customizing mobile devices, reflecting the indispensable nature of these accessories within the expansive and continually growing mobile user community in Asia.
However, this surge in smartphone usage has also exacerbated the issue of electronic waste disposal, and the environmental impact of mobile cases and covers cannot be ignored. To mitigate this, a shift toward biodegradable mobile cases and covers is advisable. While some consumers may prefer leather or rubber covers, biodegradable materials align with the growing trend of eco-consciousness and do not harm the environment. This transition supports the sustainability efforts necessary for a more environmentally responsible tech accessory industry.
The key market determinant for mobile cases and covers is the high proliferation and ownership of smartphones across the globe. People across the world understand the considerable repercussions of having their phone screens damaged or cracked by an incident. Therefore, consumers are inclined toward purchasing protective cases or covers for their smartphones.
Another salient trend being witnessed in the market is people’s willingness to buy quality protective cases equipped with advanced features. These types of cases and covers ensure that the device does not get damaged.
Demand for protective phone covers is driven by customer specifications, requirements, and transforming lifestyle trends. A protective phone cover is frequently used as a statement piece and echoes a person’s cultural and social preferences. The selection of a phone cover can be affected by many factors. These include social media trends, quotes, favorite personalities, books, movies, social causes, and other such cultural references. To keep products relevant, manufacturers take into account these factors to capture more customer base.
Wood and Paper & paperboards to be the Epicentre
As environmental consciousness gains momentum, there is a growing demand for biodegradable mobile cases and covers. Materials such as wood and paper & paperboard not only offer durability but are also recyclable, aligning with sustainability goals. Additionally, the inherent advantage of these cases lies in their poor conductivity of heat and electricity, ensuring comfortable handling in any environment. While the upfront costs may appear significant, the substantial returns over time make these mobile cases and covers a cost-effective choice. Despite the initial investment, the extended lifespan of these eco-friendly options contributes to significant cost savings in the long term.
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The thriving e-commerce sector has also played a vital role in delivering cost-effective and extensive mobile accessories.
Top Highlights from the FMI’s Analysis of Mobile Cases and Covers Industry:
- The North America mobile cases and covers industry obtained a 25.7% market share in the historical period.
- The United States market contributed 19.4% to the global mobile cases and covers the industry.
- The Europe mobile cases and covers industry gained 23.9% of the global market in 2022.
- The German market acquired a market share of 4.7% in 2022.
- The United Kingdom market is projected to expand at 4.4% CAGR in the estimated period.
- The Asia Pacific region is estimated to register robust sales of mobile cases and covers. China and India, both are expanding expeditiously, at a CAGR of 8.9% and 8.3%, respectively.
- Based on product, covers procured market share of 56.2% in 2022.
- Based on material, plastic gained 29.8% of the overall market in 2022.
Key Players in the Mobile Cases and Covers Industry
- XtremeGuard
- Belkin International, Inc.
- ZAGG Intellectual Property Holding Co.
- MOKO
- Amzer
- Griffin Technology
- Incipio, LLC
- CG Mobile
- Shenzhen Ipaky Electronic Co., Ltd
- Otter Products LLC
Stay Updated with Recent Developments in Mobile Cases and covers the Market
- Atom Studios, the United States based company, announced in February 2022 the unveiling of a new case for Samsung phones. The new case is known as Touch, and is present for S22+ and S22 Samsung Galaxy models. As the name suggests, the case is made keeping tactility in mind. The soft-touch silicone outer covering feels ultra-soft upon touch.
- CLCKR, which is a mobile accessory company, revealed a new offering in September 2021, for mobile cases, multi-functional stands, and grips for iPhone 13, 13 Pro Max, and 13 Pro. The range of new designs has incorporated color match choices for iPhone’s 13 holographic designs, colors, and alliances with Richmond and Finch.
- Incipio Inc. introduced protective cases for series of Samsung Galaxy S21, such as S21 5G, S21 Ultra 5G, S21+ 5G devices. These cases have been qualified as per Samsung performance standards.
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Key Segments Covered in Mobile Cases and Covers Industry Research
Mobile Cases and Covers Market by Product:
- Cases
- Wallets
- Pouches
- Hard Cases
- Covers
- Back Covers
- Flip Covers
Mobile Cases and Covers Market by Material:
- Plastic
- Polypropylene
- Polyethylene
- PVC
- Polyurethane
- Others
- Leather
- Silicone
- Rubber
- Biodegradable
- Wood
- Fabric
- Bioplastic
- Paper & Paperboard
Mobile Cases and Covers Market by Print Type:
- With Print
- Without Print
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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