The global market for stuffed and plush toys is projected to expand at a 6.9% CAGR from 2022 to 2032, reaching US$ 9,089.4 million in 2022. The increasing demand from children for plush and distinctive figurines is driving market growth. The report projects that by 2032, the market’s demand will amount to US$ 17,689.4 million.
Rising preference for purchasing stuffed or plush toys for leisure and other purposes due to a growing passion for vintage cartoon and anime characters will boost the market. A significant number of children in the globe come from middle-class families, where consumers have significant spending power due to rising surplus incomes.
The growth of the world’s middle-class population is the key driver for the stuffed and plush toys market as demand for durable items and eco-friendly items grows. Discretionary income allows middle-class customers to purchase entertainment items such as stuffed and plush toys, expanding the worldwide stuffed and plush toys market’s customer base.
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Key Takeaways from the Stuffed & Plush Toys Market Study
- Action figures and model play are anticipated to boost the growth of the stuff and plush toys market
- In terms of material, natural/organic segment is expected to lead the growth in the stuffed & plush toys market.
- Based on sales channel, hypermarkets and supermarkets are anticipated to grow at an increasing pace during the forecast period.
- The online retail segment is anticipated to rise at a rapid rate in the stuff toys market over the upcoming decade.
“Stuffed and plush toy manufacturers are developing strategies to expand their product line to gain competitive edge. Some of the key companies are focusing on innovation to increase product durability and features through extensive investments.” Says an FMI analyst.
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Who is winning?
Leading manufacturers of stuffed and plush toys are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of stuffed and plush toys market globally.
Major players present in the stuffed and plush toys market
- J Sainsbury plc.
- Hallmark Cards, Inc.
- Nakajima USA, Inc.
- Mattel, Inc.
- Bandai Co., Ltd.
- Lego System A/S
- Hasbro, Inc.
- Simba-Dickie Group
- H. Scharrer & Koch GmbH
- Spin Master Ltd.
- Mary Meyer Corporation
- Hamleys Global Holdings Limited.
- Ganz, Inc.
- GIANTmicrobes
- Nici AG
- Build-A-Bear Workshop, Inc.
- Ty Inc.
- Steiff Beteiligungsgesellschaft mbH.
- The Boyds Collection, Ltd.
- Suki Gifts International Ltd
- Other (on request)
Global Stuffed and Plush Toys Market by Category
By Product Type:
- Cartoon Toys
- Traditional Stuffed Animals
- Battery Operated
- Action Figures & Model Play
- Dolls & Playsets
- Customizable Stuffed Animals
- Special Feature Plush toys
- Puppets
By Material Type:
- Synthetic
- Natural/Organic
- Blended Material
By Price Range:
- Low
- Medium
- High
By Sales Channel:
- Hypermarkets/Supermarkets
- Multi-brand Stores
- Exclusive Stores
- Hobby and Craft Stores
- Online Retailers
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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