According to the report, Demand in the automotive seat heater market size is projected to increase at a robust 6.5% CAGR by value between 2022 and 2028 reaching a value of about US$ reaching a value of about US$ 1,678.9 Million by 2028 end.
Seat warmers’ increasing popularity, owing to their low cost and good comfort, is likely to provide profitable prospects for suppliers in the coming years. The expansion of the automobile industry as a whole favors the expansion of the automotive seat heater market.
According to the survey, the growing preference of consumers around the world for luxury and premium automobiles is likely to drive up demand for automotive seat heaters in the coming years. The market for seat heaters is dominated by a small number of producers who largely cater to OEM demand. On the other hand, the market is seeing the presence of a huge number of small-scale manufacturers, primarily from Asia Pacific, who offer their products to meet the expanding need in the independent aftermarket.
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For instance, the Continental AG has a wide portfolio of products that find application in passenger cars, trucks and buses, agricultural vehicles, construction vehicles, marine solutions (engine monitoring, navigation and vessel information systems) and two wheelers. Similarly, other companies are also gearing up to expand their product portfolio. A few of the other companies operating in the global market include Panasonic Corporation, Gentherm Incorporated, Kongsberg Automotive, II-VI Incorporated, and I.G.Bauerhin GmbH, among others.
High Use of Seat Heaters in Cold Regions to Lead to Rise in Demand
The temperature inside an automobile cabin can drop to subzero levels during cold winter and extremely cold environmental conditions. Under such punitive conditions, the driver inside the vehicle can experience localised cooling as the driver’s exposed body surface (15% to 20%) comes in contact with the seat base and back support.
Moreover, the heating system within a vehicle tries to respond to the comfort level of the driver but only until a certain period of time. To overcome this problem, many automobile seats are incorporated with embedded heating pads to enhance the driver’s thermal comfort, particularly during the initial period of driving.
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The heat generated from seat heaters is transferred through the seat cover. This feature has generated keen interest in the development of efficient seat heating systems that guarantee a driver’s thermal comfort in cold winter conditions. As a result, the demand for automotive seat heaters is high in North America and Europe.
Another factor that is expected to have a major impact on the market is the growing adoption of hybrid and electric vehicles. The prevalence of many big electric vehicle manufacturers across the globe such as Volkswagen group, Honda Motor Co., Ltd., Nissan Motor Corporation Ltd., Mitsubishi Motors Corporation and Toyota Motor Corporation will help the growth of the electric vehicle segment. Moreover, increasing support from the government coupled with strict emission norms will also offshoot the demand for electric vehicles, which in turn, will upsurge the demand for automotive seat heaters.
Key Companies Profiled
Gentherm Incorporated, Kongsberg Automotive, Continental AG, II-VI Incorporated, Panasonic Corporation, I.G. Bauerhin GmbH, Seat Comfort Systems, Inc., Roadwire LLC, Firsten Automotive Electronics Co., Ltd., Rostra Precision Controls, Inc., Guangzhou Tachibana Electronic Co., Ltd., SINOMAS, Changchun SET Electronics Co., Ltd.
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Market Taxonomy
The global automotive seat heater market has been segmented into:
Vehicle Type
- Passenger Car
- Light Commercial Vehicle
- Heavy Commercial Vehicle
Sales Channel
- Original Equipment Manufacturer (OEM)
- Aftermarket
Author
Nikhil Kaitwade (Associate Vice President at Future Market Insights, Inc.) has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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