The Yerba Mate Demand Surges to US$ 3.8 Billion by 2033, Empowering Health-Conscious Consumers in Europe, USA

Yerba Mate Market witnesses remarkable growth due to rising health consciousness and demand for natural energy boosters. Expanding distribution channels, innovative product launches, and increasing global awareness of its health benefits fuel the market. The beverage’s antioxidant properties and its appeal as a coffee alternative drive its popularity among health-conscious consumers worldwide.

According to Future Market Insights (FMI), global yerba mate sales will total US$ 2,186.8 million in 2023. Between 2023 and 2033, demand for yerba mate is set to rise at 5.7% CAGR. By 2033, the worldwide yerba mate market size will reach around US$ 3,797.0 million.

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The growing understanding of the yerba mate plant’s health advantages is one of the key drivers of the global yerba mate market. Similar to this, rising interest in healthful beverages would lead to a rise in yerba mate usage. Yerba mate is gaining popularity as a healthy alternative to tea, coffee, and other liquids all around the world. This is due to its numerous health benefits.

Yerba mate is rich in antioxidants, caffeine, and other essential nutrients. It enhances physical performance, improves immunity, lowers the risk of heart disease, and supports digestion. Yerba mate is used in a wide range of businesses, including the food and beverage, pharmaceutical, and dietary supplement industries, as a result of these benefits. In turn, this is helping the yerba mate market grow significantly.

The use of yerba mate in various herbal formulae to treat a wide range of health conditions is expanding in the United States, Europe, and India. Rising yerba mate consumption will increase these goods’ revenues through 2033.

Similar to this, increasing yerba mate powder use in the personal care and cosmetics industries will increase demand. The production of soaps, shampoos, conditioners, deodorants, and other products uses this unusual ingredient.

Key Takeaways from the Yerba Mate Market Report:

  • Global yerba mate sales are likely to surge at 5.7% CAGR during the forecast period.
  • By form, loose leaf segment will increase by roughly 1.8x over the forecast period, reaching a valuation of US$ 292.3 million.
  • Latin America is set to hold a prominent market share of 74.3% in 2023.
  • Herbalist shops and health food stores will together hold a market valuation of US$ 623.4 million in 2023
  • The USA yerba mate market is forecast to expand at 6.7% CAGR over the next ten years.
  • Argentina yerba mate industry will cross a valuation of US$ 1,563.3 million by 2033.

“Growing awareness about the benefits of yerba mate globally will elevate demand in the market. Further, inclination towards consuming healthy beverages will boost yerba mate sales.” Says a lead analyst at Future Market Insights, Inc.

Who is Winning?

Cooperativa Agrícola de la Colonia Liebig LtdaHREÑUK S.A.Establecimiento Las MaríasHerboFloraMolinos Río de la Plata SAKrausLa Cachuera SASanto Pipo SCLECOTEAS Organic Yerba MateGuayaki Sustainable Rainforest Products Inc., and others are the key players in yerba mate market report.

New product launches, increasing production capacities, and forming alliances and partnerships are key strategies adopted by companies to gain a competitive edge in the market.

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Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the yerba mate market presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.

The study offers compelling insights into the yerba mate market based on form (loose leaf, powder, extracts, concentrates) and sales channel (business-to-business, business-to-consumer) across several regions.

Yerba Mate Market Segmentation

By Form:

  • Loose Leaf
  • Powder
  • Extracts
  • Concentrates

By Sales Channel:

  • Business-to-Business
    • Beverage Processing
    • Dietary Supplement
    • Cosmetic and Personal Care
    • Pharmaceutical
  • Business-to-Consumer
    • Hypermarkets/Supermarkets
    • Herbalist Shops
    • Health Food Stores
    • Online Retail

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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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