Anticipating the years between 2022 and 2032, the global wine packaging market is poised to exhibit a growth rate of 5.4% per annum. The market’s valuation is forecasted to escalate from US$ 3.4 billion in 2022 to a projected US$ 5.7 billion by 2032.
The demand for wine packaging in the United States is on the rise for several reasons. Firstly, the U.S. has witnessed a significant increase in wine consumption, with 1 billion gallons consumed in 2020, making it the largest wine consumer globally. As the U.S. continues to enjoy the popularity of wine, the need for adequate packaging solutions has grown. This surge in demand has prompted U.S. wine packaging manufacturers, such as Ardagh Group and Gallo Glass, to expand their operations and innovate in wine bottle designs to meet the domestic wine industry’s needs.
Furthermore, the U.S. is the fourth-largest wine producer globally, and the California wine industry alone contributes to approximately 81% of the country’s wine production. This concentration of wine production in the U.S. has spurred investments in wine packaging facilities, further driving the demand for wine packaging solutions.
In Italy, a leading wine-producing country, the wine packaging market is also witnessing growth. Italy’s expansive wine production regions and its status as the world’s leading wine exporter contribute to an increasing demand for wine packaging. With Italy’s wine industry poised for growth, the wine packaging market in the country is expected to register a CAGR of 6.7% between 2022 and 2032, according to the study by Amfori.
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Key Takeaways from the Wine Packaging Market:
- The glass segment is projected to hold 34% of the market share by the end of 2032. Glass is preferred for its properties such as being 100% recyclable and preserving the flavor and aroma of wine.
- The bag-in-box and cans segments are expected to create a cumulative incremental opportunity of US$ 780 Million over the next decade.
- The online retail segment is estimated to grow at a CAGR of 5.6% during 2022-2032, driven by the expansion of the e-commerce industry.
- Europe is expected to dominate the wine packaging market over the forecast period.
- With the increasing production of wine in the U.S., North America is projected to hold one-third of the global wine packaging market’s value share
“Global wine packaging market is continuously evolving with the incorporation of innovative packaging. Manufacturers are coming up with the latest innovative product designs for various wine packaging product types such as bottles, bag-in-box, cans, boxes, and others. Wine packaging manufacturers are focusing on producing sustainable packaging solutions to capitalize on growing preference for environment-friendly packaging.” –says FMI analyst.
Competitive Landscape
Key manufacturers operating in the wine packaging market are trying to focus on innovative product launches, acquisitions, partnerships, and sustainability. The manufacturers are committed to consistently offering innovative designs, shapes, sizes, and product types for wine packaging
- In March 2022, Vidrala S.A. partnered with Glass Hallmark. The company has embossed its bottles with a Glass Hallmark seal. The Glass Hallmark symbolizes a commitment to creating a sustainable future using glass. This aligns with the company’s sustainability strategy.
- In March 2022, Ardagh Group S.A., to design and manufacture a highly decorated wine bottle collaborated with Constellation Brands, Inc.
- In January 2022, Frugalpac Limited launched its second wine bottle called Celi. It is the world’s first commercially available paper bottle for wines.
- In November 2021, Ardagh Group S.A. the leader producer of glass packaging acquired Consol Holdings Proprietary Limited on the African continent.
Key Players:
- Owens-Illinois Group
- Ardagh Group S.A.
- Liqui-Box Corp
- Scholle Corporation
- All American Containers
- TricorBraun Inc.
Sustainability Trend Positively Influence the Wine Packaging Market
- Environmental Awareness: Consumers are becoming more environmentally conscious and are seeking products with sustainable and eco-friendly attributes. This includes wine packaging made from recyclable, biodegradable, or reusable materials.
- Regulatory Pressures: Governments and regulatory bodies are implementing stricter environmental regulations, pushing wine producers and packaging manufacturers to reduce their carbon footprint and adopt sustainable practices.
- Brand Image and Differentiation: Wineries are using sustainable packaging as a means to differentiate their products in a competitive market. Eco-friendly packaging can enhance a brand’s image and appeal to environmentally conscious consumers.
- Reduced Costs and Efficiency: Sustainable packaging solutions often lead to reduced production and transportation costs, as well as improved supply chain efficiency, making them financially appealing to wine producers.
- Long-term Viability: Sustainability is not just a passing trend but a long-term strategy. Wineries are recognizing the need to invest in sustainable packaging to ensure the viability of their industry in the face of environmental challenges.
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Wine Packaging Market by Category
By Material:
- Glass
- Wood
- Paper and Paperboard
- Metal
- Plastic
By Product Type:
- Bottles
- Bag-in-Box
- Barrels & kegs
- Cans
- Others (Cartons, etc.)
By Sales Channel:
- Online Retail
- Offline Retail
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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