The functional beverages market is projected to record a CAGR of 6% from 2022 to 2032. Functional beverages are carefully crafted, RTD products distributed in varied flavours. Many manufacturers use packaging and labelling for advertising ingredients and nutritional value by marketing their products as healthy, vegan, or plant-based.
Diets are steadily including more and more functional beverages, especially for health-conscious consumers. Clients follow a range of strict diets, including as keto and vegan. Because they tend to keep you healthy even with a busy schedule, ready-to-drink (RTD) beverages are a popular choice. The market for functional drinks, or functional wellness drinks, is expected to grow at an exceptional rate over the next few years.
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Future millennial customers are shown a strong desire for fast meals and drinks with several nutrition profiles. Additionally, the popularity of gyms and fitness training is rising across the board, from accessories, diets, and training services. Manufacturers are taking advantage of these trends by developing new products, such as vegan and plant-based beverages. Additionally, among consumers who are concerned about their health, nootropic drinks are becoming more popular. In the near future, such breakthroughs will drastically change the worldwide functional beverage market.
North America continues to lead the pack in the global functional beverages market. Growing awareness of nutrition-focused diets, especially among millennial, is significantly contributing to regional market growth. Consumers in the US and Canada are strictly following health-conscious diets, which include functional beverages.
Moreover, prevalence of e-Commerce platforms in the APAC is attracting huge stakeholders’ attention. Booming digitization, coupled with the convenience of e-Commerce platforms in developing countries such as India is offering a conducive ground for functional beverage manufacturers.
How is the Competitive Landscape in the Functional Beverages Market?
The functional beverages market is highly fragmented with the presence of many small- and medium-sized enterprises (SME). Players are striving to gain competitive edge by developing functional beverages with varied nutritional value. Hence, significant players in the market are investing heavily in R&D, and mergers & acquisitions (M&A).
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In the recent past, the function food & beverage market has seen many new entrants. The proliferation of niche brands backed by intensive digital marketing is successfully paving way for new product categories, thus stiffening the market competition.
Functional beverage manufacturers are striving to avoid such lawsuits as well as, enhancing their product transparency. Leading manufacturers are employing dedicated teams to strategize law-abiding marketing plans that ensure proper representation of functional beverage products.
Further regulatory approvals for unique ingredients, packaging & labelling laws issued by statutory authorities such as the US Food & Drug Administration (FDA) are working in favour of functional beverages market.
Companies that understand consumers’ preference in different regions will fare well in marketplace. For instance, “energy shots”, small quantities of nutritious drinks are prevalent in Japan, whereas, in India and China, large value packs attract more customers. As such, product innovation, and evolving consumer patterns will influence the growth strategies of market players.
Key Segments
By Ingredient Type:
- Antioxidants
- Minerals
- Amino acids
- Probiotics
- Prebiotics
- Vitamins
- Super-Fruit extracts
- Botanical Flavors
By Product Type:
- Energy drinks
- Sports drinks
- Nutraceutical drinks
- Dairy-based beverages
- Juices
- Enhanced Water
- Others
By Distribution Channel:
- Supermarkets
- Hypermarkets
- Health Stores
- Online Retails
- Departmental Stores
- Convenience stores
- Others
By Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding Japan
- Japan
- Middle East and Africa (MEA)
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