Over the projected period of 2022 to 2032, the global fabric freshener market is expected to grow at a compound annual growth rate (CAGR) of 6% and reach a valuation of US$ 3.4 billion. Growth is projected to be aided by the rapid development of new products brought about by the growing usage of fabric fresheners in the industrial and domestic sectors.
With continuous improvements being implemented in fabric products, the target segment/target customers look for ways or any kind of product that could help maintain the quality of the fabric for a longer time. As a result, fabric-related products such as fabric fresheners have been gaining traction in the global market. Fabric fresheners are used on carpets, upholstery, rugs, or any kind of clothing in order to avoid or eliminate odours quickly.
The global textile industry is considered as one of the largest industries in the global market. In 2017, the industry was valued at US$ 3 trillion, which also includes the production, refinement, as well as sale of synthetic and natural fibers that are used in various industries.
The global textile market is segmented into fiber, yarn, fabric, and garments. China accounts for a significant production share in the textile products market. The fabric industry has large-scale application in both, the household and industrial sectors.
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Fabric-oriented products such as rugs, carpets, and curtain kinds of woolen cloths are found in a majority of households as well as in the commercial sector. However, over the course of time, these fabric-oriented products get musty or smelly, which requires maintenance at regular intervals.
For maintaining these fabric products, fabric fresheners have been gaining traction in the global market. Fabric fresheners are being designed to eliminate any odour originating from sticky couches, musty carpets, and unwashed curtains.
With the continuous evolution of fabric freshener products, companies have been strategizing on adding additional features to their existing products. Some of the newly featured fabric fresheners not only eliminate the odours on fabric but also act as a pest control against various insects on these materials.
Fabric Freshener Market: Key Players
Some of the key players operating in the global fabric freshener market are Procter & Gamble, Henkel Corporation, JAY Manufacturing, Reckitt Benckiser, Clean Control Corporation, Deb Group Ltd, Grow Fragrance Inc., and The London Oil Refining Co Ltd., among others.
Fabric Freshener Market: Key Trends
Manufacturers of fabric freshener products have been strategizing on promoting their products and services in order to increase their customer base in the global market. Along with key promotional activities, some of the fabric freshener companies have been executing key acquisitions in order to gain a larger customer base.
Fabric Freshener Market: Key Developments
- In 2017, Procter & Gamble Co. initiated a nationwide campaign on its fabric freshener brand, i.e. Febreeze, for the North American and European markets.
- In 2016, Henkel Corporation acquired major shares of The Sun Products Corporation, which specializes in the production of various fabric freshener products for the household sector.
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Opportunities for Fabric Freshener Market Participants
Over the past couple of years, industrialization has been surging at a significant rate in various parts of the world, especially in the Asia Pacific region. With the rise in the commercial sector, it becomes necessary for owner to maintain their office with proper hygienic and also make them environmentally-friendly.
Due to this, these commercial sectors have been looking ways and even buying several hygienic products to maintain their offices. This important factor paves a critical opportunity for the fabric freshener market to gain traction over the forecast period.
The fabric freshener market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The fabric freshener market report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment.
The report also maps the qualitative impact of various market factors on market segments and geographies.
The report covers exhaustive analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies Involved in the Fabric Freshener Market
- Technology
- Value Chain of the Fabric Freshener Market
- Market Drivers and Restraints
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Peru, Chile, Rest of LATAM)
- Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Eastern Europe, Rest of Europe)
- CIS & Russia
- Japan
- Asia Pacific Excluding Japan ( Greater China, India, South Korea, ASEAN Countries, Rest of APEJ)
- Middle East and Africa (GCC Countries, Turkey, Iran, Israel, S. Africa, Rest of MEA)
Fabric Freshener: Market Segmentation
On the basis of product type, the global fabric freshener market has been segmented as –
- Regular
- Perfumed
On the basis of end use, the global fabric freshener market has been segmented as –
- Households
- Commercial
- Offices and Industrial Sector
- Hospitality Industry
- Public Facilities
- Others
On the basis of the distribution channel, the global fabric Freshener market has been segmented as –
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Stores
- Online Store
- Others
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