The clean label flour market has been witnessing substantial growth in recent years, driven by increasing consumer demand for natural and healthier food products. Clean label flour refers to flour that is minimally processed and free from artificial additives, preservatives, and chemicals. It is produced using simple and transparent processes, ensuring a more wholesome and nutritious product.
One of the key factors fueling the growth of the clean label flour market is the rising awareness among consumers about the potential health risks associated with synthetic ingredients. As individuals become more conscious about their dietary choices, they are actively seeking clean label alternatives that provide the same taste and texture as traditional flour but with added health benefits.
The clean label flour market is expected to thrive at a CAGR of 7.0% between 2023 and 2033. The market is anticipated to cross a valuation of US$ 5.9 billion by 2033, while it is likely to be valued at US$ 3.7 billion in 2023.
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– The rising demand for organic raw food materials along with the wide range of applications like clean label baking are flourishing the demand for clean label flour. Furthermore, gluten-free applications are also gaining traction in the market
– The thickening and stabilizing usage of clean label flour in different food items and soups and purees also make it the first choice for the users.
– Its application as an emulsifying and bonding agent increases its utility in FMCG and confectionery clean-label flour gels well with bakeries that ensure 100% organic and no artificial preservatives, colors, or flavors. This way, it garners growth for other clean label food products.
– The clean-label flour vendors customize the product for different applications such as texturing. The rising demand for sugar-reduced dough that holds a controlled structure is heavily contributing to the clean label flour market.
– The increased trend of adopting minimally processed ingredients that are healthy, simple, and more familiar is gaining traction for all clean label ingredients. Though the high clean label flour price might limit the market growth.
Key Points
- The United States market is likely to lead the clean label flour market in terms of market share and CAGR. The market is expected to thrive at a CAGR of 6.5% between 2023 and 2033. The market growth is attributed to the rapidly growing baking industry along with the high demand for healthier food materials. The regional market is likely to cross a value of US$ 875.0 million by 2033.
- The Spanish clean label flour market is another significant one. The regional growth is attributed to the higher tourist footfall with famous bakery-based outlets like pizza café and restaurants all around the place. The regional market is anticipated to thrive at a CAGR of 5.9% during the forecast period, while it is expected to hold a value of US$ 315.0 million by 2033.
- The wheat segment is likely to thrive in the product type category as it is expected to record a CAGR of 4.0% during the forecast period. The growth is attributed to factors like enhanced texturing, while being highly consumed in some parts of the world.
- The bakery segment is expected to top the application type category as it is anticipated to register a CAGR of 6.3% between 2023 and 2033. Consumers demanding organic and clean label food products in their bakery food items are contributing to the segment’s growth.
Competitive Landscape
The key market players work on the customization process to make the product healthy and application-specific. Key players also focus on keeping organic and healthy elements high in their clean-label products. Key competitors also merge, acquire, and partner with other companies to increase their supply chain, and distribution channel. The key players in the market are Ardent Mills, Ingredion Incorporated, Arrowhead Mills, Groupe Limagrain, Codrico Rotterdam B.V., Siemer Specialty Ingredients, Kerry Group, Cargill, Inc., Grain Craft, Inc., Hodgson Mill, and Wheat Montana Farms.
Recent Market Developments
- Ardent mills have introduced its simply milled all-purpose flour that is organic and can be used for different food applications. The company addressed the food safety questions through its safeguard flour and safeguard treatment delivery system.
- Ingredion Incorporated has added new functional flour for different applications. These include pulse flour, rice flour, and tapioca flour. While pulse flours are protein-rich, gluten-free flours, rice flours are natural and organic.
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Key Segments
Product :
- Wheat
- Corn
- Rice
- Coconut
- Rye
- Others
Application:
- Bakery Products
- Pasta and Noodles
- Baby Foods
- Soups
- Sauces
- Gravies
End User:
- Food Industry
- HoReCa / Foodservice
- Retail Sales
Sales Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Hypermarkets /Supermarkets
- Convenience Stores
- Mass Grocery Retailers
- Food and Drink Specialty Stores
- Online Retailing
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