The global market for pre-shave care is expected to reach US$7.9 billion by 2022. The market for pre-shave care products will grow at a 5.3% CAGR, reaching US$ 13.4 billion by 2032. The pre-shave care market accounts for 45-48% of the global shaving care market.
The market for pre-shave care should see potential for expansion due to rising demand for men’s grooming products. In order to meet the rising demand, manufacturers are funding R&D as well as promotional strategies.
The evolution of several male grooming products, including pre-shave care products, has been a result of the evolution of men’s grooming practises among all age groups.
Additionally, customers are becoming more likely to have aromatherapy, facials, and pedicures. Due to increased urbanisation and an increasing trend toward individualism, sales of pre-shave care products for males are anticipated to increase dramatically.
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In addition, the market is expanding as a result of the rising popularity of websites that offer products for men’s health and fitness as well as the expansion of publications devoted to men’s grooming and lifestyle.
Key Takeaways:
- Based on product type, sales of pre-shave foam are projected to grow at a 5.6% CAGR over forecast period.
- By nature, demand in the natural segment will increase at a 7.9% CAGR over the forecast period.
- In terms of price range, the mid-range segment will account for 55.6% of the total market share in 2022.
- Based on sales channel, sales in the online segment will grow at a 8.3% CAGR through 2032.
- The U.S. pre-shave care market accounted for 87.9% of the North America market share in 2021.
- Germany held over 25.7% of the Europe pre-shave care market in 2021, and the trend is expected to continue over the forecast period.
- In 2021, India accounted for 37.7% of the South Asia pre-shave care in 2021, emerging as a lucrative pocket in the region.
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Competition Landscape
Leading manufacturers of pre-shave care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the pre-shave care market are Claus Porto, Edgewell Personal Care Company, L’Oreal SA, Kiehl, Johnson & Johnson, Bold For Men, Energizer Holdings, Inc., Malhotra Shaving Products Ltd, Acqua DI Parma, Beiersdorf AG, Godrej Group and Siemens Healthcare among others.
Global Pre-Shave Care Market by Category
By Product Type:
- Pre-Shave Foam
- Pre-Shave Cream
- Pre-Shave Gel
- Pre-Shave Soap
- Other Pre-Shave Products
By Nature Type:
- Natural/Organic
- Conventional
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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