The global glass growlers market is anticipated to reach a valuation of US$ 6.4 billion in 2023, driven by rising craft beer culture. The trend is expected to create new opportunities for the market, leading to a projected CAGR of 3.2% between 2023 and 2033, and reaching a total valuation of approximately US$ 8.7 billion by 2033.
The North American glass growler market is set for substantial growth, driven by the increasing availability of growler filling stations in various establishments across the United States and Canada. These refill stations, found in restaurants, bars, convenience stores, and grocery outlets, are projected to play a pivotal role in expanding the market. Growlers, initially purchased with a significant deposit, can be refilled at a cost ranging from $5 to $30, making them a cost-effective and eco-friendly choice.
Moreover, the packaging industry in North America is increasingly adopting glass growlers for the safe storage of alcoholic beverages. This shift is attributed to high disposable incomes and a growing consumer preference for premium glass growlers over aluminum alternatives. The region is expected to maintain a steady Compound Annual Growth Rate (CAGR) of 3.1% over the analysis period.
In East Asia, the glass growler market is also on the rise, fueled by a surging demand for beer among the millennial population in countries like China, Japan, and South Korea. The introduction of innovative craft beer flavors and ingredients is a significant driver of market growth in the region. The changing taste preferences among consumers, driven by the advent of new products, further contribute to the positive outlook for the East Asia market. The rising trend of brewpubs adds to this momentum, with the region anticipated to maintain a CAGR of 3.0% over the analysis period, signifying a promising future for glass growlers in East Asia.
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One of the major factors contributing to the growth of the glass growlers market is sustainability and reusability. In an era of increased environmental consciousness, consumers are actively seeking eco-friendly packaging options. Glass growlers, being reusable and recyclable, offer a sustainable alternative to single-use packaging like cans and plastic bottles. The eco-friendly aspect appeals to environmentally conscious consumers who want to reduce their carbon footprint and contribute to waste reduction.
Brewpubs, tasting rooms, and local breweries often offer craft beverages for takeaway, and glass growlers are an ideal packaging solution for this purpose. Consumers can purchase freshly brewed beer and other craft beverages in these containers, preserving the beverage’s taste and aroma for an extended period. The convenience of carrying home draft beer from their favorite establishments is a significant factor driving the demand for glass growlers.
Manufacturers are continuously introducing innovative closure systems for glass growlers to ensure better sealing and preservation of the beverage’s freshness and carbonation. Flip-top lids, gasket closures, and swing-top mechanisms have become popular, providing consumers with a reliable and leak-proof container for their beverages.
Key Takeaways from the Market Study
- Global glass growlers market was valued at US$ 58.0 billion by 2022-end.
- From 2018 to 2022, the market demand expanded at a CAGR of 2.4%.
- North America is expected to hold a dominant CAGR of 3.1% during the forecast period.
- By sealing type, swing top segment is expected to constitute a CAGR of 3.1% in 2033.
- On the basis of sales channel, online sales segment is expected to dominate the market with a CAGR of 3.1% in 2033.
- From 2023 to 2033, glass growlers market is expected to flourish at a CAGR of 3.2%.
- By 2033, the market value of glass growlers is expected to reach US$ 8.7 billion.
Personalization and branding opportunities, across the globe, is a major factor that is expected to propel the growth of the glass growlers market in the near future, remarks an FMI analyst.
Competitive Landscape
Prominent players in the glass growlers market are
- Berlin Packaging, LLC,
- Ardagh Group,
- Owens-Illinois, Inc.,
- Drink Tanks Corporation,
- Alpha Packaging,
- Portland Growlers Company,
- William Croxsons & Sons Limited,
- Global Glass Solutions,
- Orange Vessel Co.,
- GrowlerWerks, Inc., and
- Boelter Companies, Inc.,
- among others.
Recent Developments:
- In 2022, GrowlerWerks, Inc. announced the launch of its new GrowlerWerks G4 Growler. The G4 Growler is a stainless-steel growler that features a vacuum insulation system that helps to keep beer fresh for up to two weeks.
- In 2023, Global Glass Solutions announced the launch of its new line of glass growlers. The new line includes growlers in a variety of sizes and styles, including a growler with a built-in tap.
- In the same year, Portland Growlers Company announced the launch of its new online store. The store sells a variety of growlers, growler filling stations, and other beer-related products.
- In 2023, Boelter Companies, Inc. announced the launch of its new growler filling station. The growler filling station allows consumers to fill their growlers with fresh, cold beer from a variety of local breweries.
- In the same year, Drink Tanks Corporation announced the launch of its new line of stainless-steel growlers. The new line includes growlers in a variety of sizes and styles, including a growler with a built-in handle.
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Key Segments Profiled In The Global Glass Growlers Market
By Sealing Type:
- Swing Top
- Screw On
- Others (Gasket Cap)
By Product Type:
- Clear Glass Growlers
- Amber Glass Growlers
- Green Glass Growlers
By Capacity:
- 32 Oz
- 64 Oz
- 128 Oz
- Others
By Sales Channel:
- Online sales
- Supermarket/Hypermarket
- Independent Stores
- Breweries
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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