North America’s Leading Role in the Photographic Paper Market: A Focus on the U.S., Forecast Up to 2028

Introduction

In an era marked by digital dominance, the charm of physical photographs remains unparalleled. The photographic paper market plays a pivotal role in transforming digital memories into tangible keepsakes. From glossy to matte, textured to metallic, this comprehensive guide delves into the world of photographic paper, shedding light on its diverse types, applications, and the industry’s latest trends.

In North America, the United States is anticipated to lead the market. The U.S. boasts a strong foothold in the photographic paper market, driven by its advanced printing industry and a robust demand for high-quality printing applications.

Asia Pacific, particularly China and India, is poised for high growth in the photographic paper market. The proliferation of printing applications in these regions, along with a growing trend for printing, has resulted in a significant demand for photographic paper.

Conversely, in Europe, countries like France, Germany, and the U.K. are expected to experience sluggish growth. The printing industry in these nations has reached a saturation point, limiting opportunities for market expansion.

These regional dynamics reflect the varying stages of development and market maturity in the photographic paper industry across different parts of the world.

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Global Photographic Paper Market – Key Players

Examples of some of the key players operating in the photographic paper market are

• Canon Inc.,
• Fujifilm Holdings Corporation,
• Eastman Kodak Company,
• Seiko Epson Corporation,
• China Lucky Group Corp,
• HP Inc.,
• Shantou Xinxie Special Paper Technology Co., Ltd.,
• Brother Industries, Ltd.,
• Harman Technology Ltd.,
• Hahnemühle FineArt GmbH,
• Foma Bohemia spol. s.r.o. (Ltd.), etc.

Global Photographic Paper Market – Dynamics

The photographic paper market is expected to grow significantly on the backdrop of increasing trend towards advertisements by using printed hoardings and posters. Printed advertisement also increases the brand favorability and purchase intent towards the product, which is expected to projected to drive the demand for photographic paper. In addition, printed communication is permanent, easily re-readable and portable, which increases the trust for the content or the product. All these above factors are also anticipating the photographic paper market to grow during the forecast period.

According to a survey by the Two Sides Organization in June 2017, nearly 73% of respondents preferred reading a printed magazine than reading a magazine on electronic device. All these factors are expected to drive the growth of the market for photographic paper. In March 2017, Ilford Photo, a subsidiary of Harman Technology Ltd., developed a new range of photographic paper with silver halide for providing better black and white prints.

In September 2018, Fujifilm Manufacturing Europe B.V. introduced silver halide colour photographic paper at the Photokina 2018 event. Moreover, high manufacturing cost of the paper owing to the usage of silver halide in the manufacturing process is expected to hamper the growth of the market for photographic paper.

Market Trends: Navigating the Photographic Paper Landscape

1. Rise of Fine Art Printing: The fine art photography segment is experiencing a surge, driving the demand for high-quality, archival-grade photographic paper.
2. Personalization and Customization: Consumers seek unique printing solutions, leading to the popularity of personalized photo products printed on specialty papers.
3. Online Printing Services: E-commerce platforms offering online photo printing services are gaining traction, allowing users to effortlessly bring their digital images to life on physical paper.

Global Photographic Paper Market – Regional Overview

In North America, the U.S. is expected to be leading market during the forecast period. In Asia Pacific, China and India are expected to witness high growth in the photographic paper market. Furthermore, China and India have seen a significant growth for photographic paper due to increasing trend for printing in several applications. In Europe, France, Germany and the U.K are expected to witness sluggish growth due to saturation for printing industry during the forecast period 2018–2028.

The report is a compilation of first-hand information, and qualitative & quantitative assessment by industry analysts, as well as inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

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The global market is divided into seven major regions –

• North America
• Asia Pacific excluding Japan (APEJ)
• Latin America
• Eastern Europe
• Western Europe
• Japan
• Middle East & Africa (MEA)

Challenges and Opportunities: Balancing Act in the Market

While the photographic paper market is full of promise, it also faces challenges. The digital age has led to increased digital sharing, challenging the demand for physical prints. However, this shift also presents an opportunity for the market to innovate, catering to the niche demand for tangible memories.

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Global Photographic Paper Market – Segmentation

The global photographic paper market is segmented by material type, thickness, distribution channel, and end-user. The pricing for photographic paper has been done based on material type segment in US$ million, and the volume is considered in tonnes.

On the basis of material type, the global photographic paper market is segmented into –

• Paper
• Fiber – Based Papers (FB)
• Resin – Coated Papers (RC)
• Plastic
• Baryta Layer

On the basis of thickness, the global photographic paper market is segmented into –

• Less than 80 GSM
• 80 GSM to 150 GSM
• 150 GSM to 250 GSM
• 250 GSM & Above

On the basis of distribution channel, the global photographic paper market is segmented into –

• Hypermarket / Supermarket
• Retail Stores
• Convenience Stores
• E-Commerce

On the basis of end use, the global photographic paper market is segmented into –

• Household
• Commercial
• Others

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