Expanding Toy Industry Powers Up Demand for Toy Packaging in the USA.: A Look at the Market Dynamics

Toy Packaging Market

The expansion of the toy industry is proving to be a significant catalyst for increased demand within the USA toy packaging market. The Toy Association Inc. has highlighted the pivotal role played by the toy industry in driving this demand. In the U.S., an astonishing approximately 3.0 billion toys are sold annually, resulting in a substantial US$ 38.2 billion in retail toy sales in 2021. This figure represents a remarkable 14% increase over the previous year, which stood at US$ 33.4 billion, underscoring the industry’s robust growth.

Notably, the toy industry also contributes significantly to the nation’s economy, generating around US$ 41 billion in tax revenue each year. Two specific segments, outdoor and sports toys, and toddler/preschool toys, have recorded particularly high sales, with US$ 5.8 billion and US$ 3.4 billion, respectively. Considering these statistics, it’s projected that the U.S. toy packaging market will hold a substantial market share of 22% in 2022. This clearly indicates the strong symbiotic relationship between the toy industry’s growth and the demand for corresponding toy packaging in the United States.

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Different types of packaging such as window frames, blind boxes, blister packaging, transparent packaging etc. is driving the toy packaging market. Hence, different graphic elements and colors of the toy packaging helps in attracting the target audience.

As a result, toy-packaging manufacturers are focusing on packaging that is attractive, innovative and wholesome at the same time. Thus, the packaging of the toys is important for protecting and promoting the toys.

Key Takeaways from Global Toys Packaging Market

  • In terms of packaging format, the boxes segment is predicted to increase by 8 times and grow at 5.4% between 2022 and 2032.
  • Based on distribution channel, e-commerce segment held significant market share of 33% in the year 2021.
  • South and East Asian is estimated as the prominent market for toy packaging owing to increased support from the government to promote the local toys market. \
  • The U.S. is expected to dominate the global toy packaging market over the forecast period (2022-2032)

 “Toy packaging market is expected to gain traction due to innovative toys packaging styles adopted by the manufacturers. The toys packaging market is anticipated to grow owing to increased demand for the educational and learning toys”– comments FMI analyst

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Global Toys Packaging Market Landscape

MK Packaging, Qingdao Yilucai packaging Co., Ltd, YONGSHUNHE PAPER INDUSTRY (SUZHOU) CO., LTD., DS Smith, Craft Boxes, TheCustomBoxes, Pioneer Plastics, Inc, Emenac Packaging, Finestar (HK) Printing Co., Ltd., Transpack Industrial Co.,Limited, Jainson Packaging Products, MyBoxPrinting.Co.Uk., Khang Thanh – Vietnam Packaging Company, Shri Bala Ji Print N Pack, YBY Boxes

Global Toys Packaging Market Report

Future market insights, in its new report, offers an unbiased analysis of the global market for toys packaging market by material (plastic (PET, PP, PE, and Others), paper, and molded fiber), by packaging formats (boxes, pouches, clamshell, blisters, trays, tubes, bags, and films & wraps), by distribution channel (e-commerce, retail stores, convenience stores, and hypermarkets/supermarkets) across seven regions.

About the Packaging Division at Future Market Insights

The packaging division at Future Market Insights provides an in-depth historical analysis and projections for the next ten years and covers the competitive landscape through a unique dashboard view. Ranging from packaging materials, packaging machinery to packaging designs & formats, Future Market Insights has an exhaustive database for these industry verticals, serving clients with unique research offerings and strategic recommendations. With a repository of 1,000+ reports, the team has analysed the packaging industry comprehensively in 50+ countries. The team evaluates every node of the value chain and provides end-to-end research and consulting services; reach out to explore how we can help.

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Global Toy Packaging Market by Category

By Material:

  • Plastic
  • PET
  • PP
  • PE
  • Others
  • Paper
  • Molded Fiber

By Packaging Formats:

  • Boxes
  • Pouches
  • Clamshell
  • Blisters
  • Trays
  • Tubes
  • Bags
  • Films & Wraps

By Distribution Channel:

  • E-commerce
  • Retail Stores
  • Convenience Stores
  • Hypermarkets/Supermarkets

Author

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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